In our last post, we took you through everything you need to get started with Facebook ads. This week, it’s time to take a deep breath, and create your first Facebook Ad. You’re ready. You can do it. We believe in you. 1 – Open the Ad Centre This may seem obvious, but we think … Read more
Running an ad campaign on Facebook is a great idea. Facebook is massive, and all your customers are (probably) on there. You can use Facebook to make a ton of public posts, and ask your friends and customers to share them. That’s often a successful strategy for small businesses! But, if you want to really … Read more
We work with small businesses a lot, and we’ve noticed a bit of a trend when it comes to social media. Lots of people, including some of our clients, seem to struggle with it – they don’t know how to start, and so the whole task seems monumental. We want to make getting started on social … Read more
Copy drives conversions, and other reasons why you should hire a copywriter… Writing web copy is easy, right? It’s just a case of sticking together words about your brand. And who better to choose those words than you, the brand leader? Trust us. In most cases, a copywriter is better than you. That’s not a … Read more
With over 43% of all websites choosing to use WordPress, we’re well aware that lots of you will be on it. So we’ve put together three tips for how you can improve your WordPress site. We’ve specifically focused on areas that we notice people struggle with. These aren’t the be-all-and-end-all (or even the top/biggest tips) … Read more
It’s a common understanding that you need to know who your customers are before you start your marketing. Part of this is customer segmentation. When you know how they’re grouped together, and what things they have in common, you can start to get a lot more bang for your marketing buck. We’re not marketing experts, … Read more
This week we’re looking at how you can grab attention on Facebook. Facebook has billions and billions of users so, unless your customer base is ‘people who hate Facebook’, you’re pretty much guaranteed to find your customers on there. On the other hand, Facebook’s busy nature means it’s easy for your stuff to get lost … Read more
Here’s the second half of our posts in honour of Data Privacy Day (which is today!). We’re giving you some advice and pointers on how you can improve: 1. Privacy for your users2. Privacy for yourself Read the other half here. Data privacy for your users It’s surprising how many people are still unaware of … Read more
It’s Data Privacy Day on 28th January! In honour of a critically overlooked, yet important, aspect of the web, we’ve got a two-part article for you. We’ll be publishing the second half on Friday. We’re going to give you some tips on how you can improve your business’ security, and respect the privacy of your … Read more
Facebook’s potential for brand-building is huge. With over 66% of the UK population regularly using Facebook, and billions of users worldwide, it’s pretty certain that everyone you want to reach is on there. Image source: That huge userbase is a double-edged sword, however. Billions of users also means a packed timeline and a lot of … Read more