“Everyone says I need to write blogs and make posts on different social media platforms, but what the hell am I meant to write about?”
There are a few tricks you can use if you want to get more website visitors. One is through writing blog posts, and another is through promoting your site on your social media platforms. But we know that creating this content this can be easier said than done.
There’s a general rule of thumb here that should help you out. Your content should be split into three:
- About you – remember people do business with people
- Relatable, shareable content – build awareness of you and your brand; expand your reach
- Selling stuff
What the hell am I meant to write about myself?
This is stuff about you. Let people know who you are, what you like doing. If they know you, they can begin to trust you; if they trust you, they’re more likely to work with you.
It’s often difficult to write about yourself. So if it’s something you struggle with, we’ve come across a trick that might help you – every day, write down three things that happened. By the end of the week, you’ll have 21 different things to choose from!
Videos are great, and very powerful, if you have the confidence to do them. If you don’t though, don’t worry. Remember that something is always better than nothing – so a text post or photo is better than doing nothing at all.
Some examples of what you could write:
- Pictures of breaks you take away from the PC e.g. walks with the dog, days out with the family. This makes you relatable and helps demonstrate to others what’s important to you. You can also make this relevant to your business by explaining that, for example, you went self-employed so you could spend more time with the family.
- Personal achievements. Maybe you’ve smashed that personal best deadlift in the gym, made that two-tiered wedding cake, passed your driving test, learnt a new language or re-tiled the bathroom by yourself.
- Relevant awareness days. Maybe you have ADHD and you want to speak about it – in which case, October is ADHD awareness month and you could write about your experiences. Maybe you’re doing something for Macmillan’s coffee morning (30th September 2022, if you didn’t know) – shout about it!
What’s engaging that I can write about?
This is content that will invite conversation and invite people to reshare it. Think about:
- Current trends. Are there trending hashtags that are relevant to you or your business?
- Recent news and events. Is there anything in the news at the moment that’s relevant to you and your industry? Are you involved in any local fundraisers? (People generally love to support charity.)
- Awareness days come in again here, but they need to be relevant. If you’re in IT, there’s Data Privacy Day at the end of January. Or, if you’re a life coach, then there’s a Mental Health Awareness week at the start of October.
What the hell am I meant to write to sell?
You’ll likely find this the easiest bit, but the important thing is not to overdo it. No one wants to be sold to all of the time, so don’t shove this down people’s throats often.
Don’t ramble, either. Keep it concise. Think about:
- What do you do?
- Who do you do it for?
- What pains do you solve?
Make them small nudges and reminders about who you are and who you help, rather than large hard-selling spiels.
I’m still struggling
If you’re still struggling with what the hell to write about, then drop us a line. You can either use our free advice offer to pick our brains, or you can also use our copywriter to help you come up with content. Drop us a line to find out more.