Are time estimates useless?

Are time estimates useless

Building websites and general development activities are notoriously difficult to give time estimates for. Ask most developers and they’ll tell you that estimates are often a pain in their backsides. But, understandably, everybody always wants to know how long things are going to take. There’s nothing wrong with that at all. We all expect to … Read more

The Mince Pie Championship: What we learnt posting every day for a month

Historically, marketing ourselves has not been our strong point and we knew it. So we decided to set ourselves a challenge and run a campaign, of sorts, on Facebook for the best part of a month. Enter: The Sox Digital Mince Pie Championships 2021. As we said in our announcement post, we’d been running one … Read more

Development best practice vs. best value

Development best practice vs best value

This week we’re talking about something a little controversial… Best practice vs best value in development. Anyone who’s spent any significant time around developers and coders, often hears the phrase “best practice”. In the industry, there are generally accepted guidelines. These cover how to approach and solve problems, write code, and deliver a product or service. … Read more

In English please

Web jargon

We know that it can seem like there’s a lot of web jargon when you’re dealing with your website. Domains, hosting, HTML, Javascript, CSS, CMS, SEO, organic visitors/traffic, DNS…. We’re starting a series of blog posts to help explain what some of these are and what they mean.  This week we’re looking at what domain, … Read more

Taking the Sox off Google Analytics

Google Analytics

This week we’re talking about how to get started with the Google Analytics minefield (we’re taking their Sox off. Geddit? Heh heh). Google Analytics is insanely powerful. If your website is an important business tool for you (it really should be if it’s not already), then Analytics can give you an insight into who is … Read more