From demographics to psychographics: personalisation in action, including real-life examples

Photo of a magnifying glass on a blue background, to show how personalisation in action is putting a magnifying glass on your customer base

Welcome to the second on our series on personalisation: personalisation in action. If you missed the first one, you can find it here. Here’s a quick recap of what we covered: This time, we’re going to go a bit deeper into what personalisation in action looks like.  Then, next time, when we’ve got you nice … Read more

The Secret Sauce of Personalisation

Picture of a Heinz mustard bottle to depict the secret sauce of personalisation

Good morning. Would you like some statistics with your breakfast? Of course you would. Who wouldn’t? So here you go: Can you guess the topic of our new blog series?  That’s right! It’s personalisation. When you think ‘personalisation’ you probably think of those ‘personalised’ gifts you can get. You know, mugs with your name on … Read more

21 Years of WordPress

A number twenty-one, rainbow-coloured sign hanging from a string next to balloons, because WordPress is turning 21!

WordPress is turning 21 years old! WordPress was born on the 27th of May 2003 and had humble beginnings as an open-source blogging platform. Since then, it has grown into one of the most powerful and flexible platforms available to build websites. WordPress currently powers over 40% of all websites on the internet today. It’s … Read more

You can’t please everyone (and you shouldn’t try to): converting customers into fans

Picture of a stop sign: stop wasting your time on your brand haters and instead focus on converting customers into fans

How to focus your marketing efforts where they’ll be most appreciated. Brace yourself for a hard truth: if you’ve ever shared your thoughts to an audience – online, in a public speaking context, or even loudly in a pub after a few pints, 10% of that audience hated it.  Don’t worry, you’re not alone. 10% … Read more

4 Things we hate about web agencies

Picture of an irritated face on a board, because this article is about 4 things we hate about web agencies. So WE'RE irritated!

You’ve probably heard us talk about why we started Sox; we wanted to help those who often get overlooked. I.e. the small guys who need a more personable, down-to-earth service, without all the sales BS, the jargon, or the ludicrous price tags. If you’ve spoken with Heather, you’ve probably also heard her talk about some … Read more

How to make your brand land – and avoid some common branding mistakes

Valhalla Branding - making your brand land, like this Viking in his boat.

We’re letting Matthew at Valhalla Branding take over our blog on this one. He’s our preferred partner for brand consultancy and creation. We’ve got a few preferred partners, if you need some help with other services often related to websites and marketing (like SEO, emails, social ads, and photography, to name a few), then check … Read more