4 Things we hate about web agencies

Picture of an irritated face on a board, because this article is about 4 things we hate about web agencies. So WE'RE irritated!

You’ve probably heard us talk about why we started Sox; we wanted to help those who often get overlooked. I.e. the small guys who need a more personable, down-to-earth service, without all the sales BS, the jargon, or the ludicrous price tags. If you’ve spoken with Heather, you’ve probably also heard her talk about some … Read more

The Power of First Impressions: Why Your Landing Page Matters

The Power of First Impressions: Why Your Landing Page Matters Picture of a very orange megaphone

In the ever-evolving digital world, where attention spans are fleeting and competition is fierce, a well-crafted landing page has, without a doubt, become the linchpin of online success. Whether you’re promoting a product, service, or just trying to capture leads, the landing page serves as your digital storefront—an initial point of contact with potential customers. … Read more

What are backlinks?

Screenshot of analytics, which can help track backlinks

“Join our database of 30,816 businesses and build quality backlinks to your site!” We’ll bet money you’ve had one of those emails. Trying to sell you backlinks. But what is a backlink? What does it actually mean, and why does it matter?  Backlinks, also known as inbound links or incoming links, are links from other … Read more