Creating a content plan sounds like a lot of hard work. Why bother, when you could just sit down at the computer and write what’s relevant or what comes to mind? Here’s the thing – unless your mind is constantly bursting with inspiration, it’s inevitable that one day you’ll find yourself at your desk with … Read more
Content creation can be a slog – especially when you’re not a writer or a social media pro. You presumably got into your business to do a particular kind of work, so it’s easy to get resentful when you have to push that work aside in order to ‘build your brand’ through content creation and … Read more
AI is inescapable at the moment. It’s bleddy everywhere. And website security is no exception to this rule. Plugins, platforms, and third-party tools are now all promising that artificial intelligence will keep your site safe automatically without you lifting a finger. We get that it can seem like an appealing idea, especially if you’re running … Read more
If you’re used to the Meta ecosystem, LinkedIn feels a bit weird. It’s calm. Too calm. There are no arguments about dog poo, and the algorithm isn’t screaming at you to BUY A THING! every two seconds. All very suspicious for a social media platform, don’t you think? What is LinkedIn up to? Why isn’t … Read more
What is ‘Meta’, actually? Everyone knows what Facebook and Instagram are – well, more or less – but chances are you’re a bit shakier on the specifics of their parent company, Meta. Many, in fact, are very mistrustful of Meta – head into any pub and ask for opinions on Meta and you’ll get either … Read more
AI is here to stay, and its influence across business is growing every day. More and more, we’re seeing business owners turn to AI tools to debug errors, suggest fixes, or even guide new features for their websites. While that might sound like a quick win, the reality is very different. In fact, some of … Read more
Did you have an imaginary friend when you were little? Do you love creating characters in your head and populating their lives with fun personality quirks and backstories? If so, you have a great career ahead of you in persona-building. A customer persona is a profile of an ‘imaginary’ (but typical) customer that helps businesses … Read more
We’ve said it before and we’ll say it again: backups aren’t optional, they’re essential. But we know that nobody wants to spend their precious time manually downloading backups every week like it’s 2009. That’s where automated WordPress backups come in. Whether you’re running an online shop, a blog, or the digital hub of your empire, … Read more
Welcome back to our Jargon Buster series – the place where we untangle all the confusing digital lingo and explain it in plain English. If you’ve been following along, you’ll have already seen us tackle WordPress themes, plugins and widgets, dig into HTML, CSS, and shine a light on SEO, as well as domains, hosting … Read more
When it comes to websites, the word cache gets thrown around quite a lot. But what actually is a cache? And why do people keep talking about it when it comes to speeding up your site? At its core, a cache is just a way of storing information so it’s quicker to load the next … Read more