From demographics to psychographics: personalisation in action, including real-life examples

Photo of a magnifying glass on a blue background, to show how personalisation in action is putting a magnifying glass on your customer base

Welcome to the second on our series on personalisation: personalisation in action. If you missed the first one, you can find it here. Here’s a quick recap of what we covered: This time, we’re going to go a bit deeper into what personalisation in action looks like.  Then, next time, when we’ve got you nice … Read more

The Secret Sauce of Personalisation

Picture of a Heinz mustard bottle to depict the secret sauce of personalisation

Good morning. Would you like some statistics with your breakfast? Of course you would. Who wouldn’t? So here you go: Can you guess the topic of our new blog series?  That’s right! It’s personalisation. When you think ‘personalisation’ you probably think of those ‘personalised’ gifts you can get. You know, mugs with your name on … Read more

You can’t please everyone (and you shouldn’t try to): converting customers into fans

Picture of a stop sign: stop wasting your time on your brand haters and instead focus on converting customers into fans

How to focus your marketing efforts where they’ll be most appreciated. Brace yourself for a hard truth: if you’ve ever shared your thoughts to an audience – online, in a public speaking context, or even loudly in a pub after a few pints, 10% of that audience hated it.  Don’t worry, you’re not alone. 10% … Read more

How to make your brand land – and avoid some common branding mistakes

Valhalla Branding - making your brand land, like this Viking in his boat.

We’re letting Matthew at Valhalla Branding take over our blog on this one. He’s our preferred partner for brand consultancy and creation. We’ve got a few preferred partners, if you need some help with other services often related to websites and marketing (like SEO, emails, social ads, and photography, to name a few), then check … Read more

The Power of First Impressions: Why Your Landing Page Matters

The Power of First Impressions: Why Your Landing Page Matters Picture of a very orange megaphone

In the ever-evolving digital world, where attention spans are fleeting and competition is fierce, a well-crafted landing page has, without a doubt, become the linchpin of online success. Whether you’re promoting a product, service, or just trying to capture leads, the landing page serves as your digital storefront—an initial point of contact with potential customers. … Read more

What are backlinks?

Screenshot of analytics, which can help track backlinks

“Join our database of 30,816 businesses and build quality backlinks to your site!” We’ll bet money you’ve had one of those emails. Trying to sell you backlinks. But what is a backlink? What does it actually mean, and why does it matter?  Backlinks, also known as inbound links or incoming links, are links from other … Read more