How to make your brand land – and avoid some common branding mistakes

Valhalla Branding - making your brand land, like this Viking in his boat.

We’re letting Matthew at Valhalla Branding take over our blog on this one. He’s our preferred partner for brand consultancy and creation. We’ve got a few preferred partners, if you need some help with other services often related to websites and marketing (like SEO, emails, social ads, and photography, to name a few), then check … Read more

The Power of First Impressions: Why Your Landing Page Matters

The Power of First Impressions: Why Your Landing Page Matters Picture of a very orange megaphone

In the ever-evolving digital world, where attention spans are fleeting and competition is fierce, a well-crafted landing page has, without a doubt, become the linchpin of online success. Whether you’re promoting a product, service, or just trying to capture leads, the landing page serves as your digital storefront—an initial point of contact with potential customers. … Read more

What are backlinks?

Screenshot of analytics, which can help track backlinks

“Join our database of 30,816 businesses and build quality backlinks to your site!” We’ll bet money you’ve had one of those emails. Trying to sell you backlinks. But what is a backlink? What does it actually mean, and why does it matter?  Backlinks, also known as inbound links or incoming links, are links from other … Read more

Is print advertising still worth it?

A stack of magazines - is print advertising still worth it?

By Heather Sheppard. We talk a lot about digital marketing. Everyone does. If you type ‘marketing’ or ‘advertising’ into Google, you could be forgiven for thinking that print was completely dead and absolutely everything has gone online. That’s not the case, though. Despite all the hype and excitement around digital marketing, print advertising is very … Read more

A beginner’s guide to SEO

A guide to SEO

If you’ve ventured into the world of digital business promotion, it’s likely that you didn’t get far before hearing the term ‘SEO’. SEO stands for ‘Search Engine Optimisation’, and it’s something you need to know at least a bit about if you want your business to be visible and locatable online. The problem is that … Read more

How to nail your ideal customer

Nailing your ideal customer

Marketing your small business can be tricky. It’s hard to shout about how great you are, and sometimes it can feel like you’re throwing all of your marketing efforts into The Void. It seems like a no-brainer but it’s important to understand who your ideal customer is. And this can massively help you in your … Read more