You can’t please everyone (and you shouldn’t try to): converting customers into fans

Picture of a stop sign: stop wasting your time on your brand haters and instead focus on converting customers into fans

How to focus your marketing efforts where they’ll be most appreciated. Brace yourself for a hard truth: if you’ve ever shared your thoughts to an audience – online, in a public speaking context, or even loudly in a pub after a few pints, 10% of that audience hated it.  Don’t worry, you’re not alone. 10% … Read more

Development estimates and why they’re annoying

Picture of a couple's legs, covered in paint, to illustrate our analogy of how painting your living room is similar to a development estimate

Most people in the tech world know that development takes as long as a piece of string. But people who haven’t had the experience with tech, often don’t understand how difficult it is to give an accurate development estimate. If you think you’ve read us writing about something similar before, you wouldn’t be wrong. We … Read more

Is your computer haunted, or are you just a technophobe?

Technophobe: a woman frustrated at her laptop

That got us thinking: how many digital problems are caused by simply not understanding the technology? How many people are settling for second best, or working with clunky old websites that aren’t doing them any favours simply because ‘better the devil you know’? How much better would people’s experiences with – and results from – … Read more

Is print advertising still worth it?

A stack of magazines - is print advertising still worth it?

By Heather Sheppard. We talk a lot about digital marketing. Everyone does. If you type ‘marketing’ or ‘advertising’ into Google, you could be forgiven for thinking that print was completely dead and absolutely everything has gone online. That’s not the case, though. Despite all the hype and excitement around digital marketing, print advertising is very … Read more

Is it time to rebrand? The top 5 signs that your brand needs refreshing

Time to rebrand

Your branding is a key expression of your brand identity. But, just as your brand doesn’t stay the same forever, sometimes your branding needs a makeover. Is it time to rebrand? How can you tell? Here are the top five signs that your brand needs refreshing: 1. You’re going through changes Have you taken on … Read more

Changes to our free advice

free advice changes

We’re making changes to the way we offer our free advice. Anyone who knows Sox Digital, knows we offer free advice. It’s one of our most popular services and everyone loves it. Not too long ago we introduced some terms and conditions around using our free advice service. This was due to an increasing number … Read more