You can’t please everyone (and you shouldn’t try to): converting customers into fans

Picture of a stop sign: stop wasting your time on your brand haters and instead focus on converting customers into fans

How to focus your marketing efforts where they’ll be most appreciated. Brace yourself for a hard truth: if you’ve ever shared your thoughts to an audience – online, in a public speaking context, or even loudly in a pub after a few pints, 10% of that audience hated it.  Don’t worry, you’re not alone. 10% … Read more

How to make your brand land – and avoid some common branding mistakes

Valhalla Branding - making your brand land, like this Viking in his boat.

We’re letting Matthew at Valhalla Branding take over our blog on this one. He’s our preferred partner for brand consultancy and creation. We’ve got a few preferred partners, if you need some help with other services often related to websites and marketing (like SEO, emails, social ads, and photography, to name a few), then check … Read more

Shopify vs WooCommerce in 2024

Picture of a person holding a cardboard box. If you're going to have an online shop, do you know the pros and cons of Shopify vs WooCommerce?

It’s safe to say that e-commerce (online shops) has never been bigger. These days, if you’re not selling online, you’re missing out on an enormous revenue opportunity. Most people in the business of selling products know they should be selling online, and two of the biggest store fronts available today are WooCommerce and Shopify. Unless … Read more

Is your computer haunted, or are you just a technophobe?

Technophobe: a woman frustrated at her laptop

That got us thinking: how many digital problems are caused by simply not understanding the technology? How many people are settling for second best, or working with clunky old websites that aren’t doing them any favours simply because ‘better the devil you know’? How much better would people’s experiences with – and results from – … Read more