Don’t get us wrong, a website is essential for your business. Even the simplest of one-pagers are often better than no website at all. But if your business is struggling, a new website alone may not be the answer to your problems. While having an online presence is crucial in today’s digital age, it is … Read more
It’s no secret that in 2023 your website can be one of your most important business tools. If you disagree, you should probably check out this super short article. If you’re thinking about getting yourself a new website, then it’s worth knowing that there are better times than others to do it. To be clear, … Read more
If you’ve got a website, especially one on something like WordPress, you’ll have hosting. Website hosting is a small fee you pay – usually monthly – so that your site has somewhere to live and can be accessed online. (For a more detailed explanation, including a handy analogy, check out our previous blog post here.) … Read more
We’ve been working with a really fantastic customer recently who had a shedload of amazing content that just didn’t fit on their regular pages. There was also so much of it that it was almost “information overload” – but it was a bit too important to get lost across blog posts. So we suggested they … Read more
Chances are if you’re reading this, you’re probably the owner of a small business. If you’re not already on LinkedIn, it’s definitely worth looking into. It’s a powerful social networking platform that’s great for building and maintaining professional relationships. Whilst it can seem impossible – because it’s pretty huge – if you break it down … Read more
“Join our database of 30,816 businesses and build quality backlinks to your site!” We’ll bet money you’ve had one of those emails. Trying to sell you backlinks. But what is a backlink? What does it actually mean, and why does it matter? Backlinks, also known as inbound links or incoming links, are links from other … Read more
By Heather Sheppard. Let’s start with an introduction. Hi! I’m Heather (no, not the Sox Heather. Another Heather. I swear it’s a coincidence – Sox doesn’t force its freelancers to take the name ‘Heather’. This company isn’t like a 2023 Wezzcountry version of ‘The Heathers’. I promise). I’ve been working as a freelance writer for … Read more
By Heather Sheppard. As we write this, the Screenwriter’s Guild of America is on strike. The writers of all your favourite shows have downed pencils and taken up placards, refusing to write another word until studios and networks heed their demands. They want several things, not least of which is fair recognition and pay for … Read more
By Heather Sheppard. We talk a lot about digital marketing. Everyone does. If you type ‘marketing’ or ‘advertising’ into Google, you could be forgiven for thinking that print was completely dead and absolutely everything has gone online. That’s not the case, though. Despite all the hype and excitement around digital marketing, print advertising is very … Read more
We’ve spoken before about SEO, and how it can big up visibility for your business. This time, we thought we’d get a bit more granular. Because we know that a lot of our clients are strong South West businesses looking to attract local custom, we thought we’d let you into the secrets of local SEO. … Read more