Facebook’s potential for brand-building is huge. With over 66% of the UK population regularly using Facebook, and billions of users worldwide, it’s pretty certain that everyone you want to reach is on there. Image source: That huge userbase is a double-edged sword, however. Billions of users also means a packed timeline and a lot of … Read more
Building websites and general development activities are notoriously difficult to give time estimates for. Ask most developers and they’ll tell you that estimates are often a pain in their backsides. But, understandably, everybody always wants to know how long things are going to take. There’s nothing wrong with that at all. We all expect to … Read more
Historically, marketing ourselves has not been our strong point and we knew it. So we decided to set ourselves a challenge and run a campaign, of sorts, on Facebook for the best part of a month. Enter: The Sox Digital Mince Pie Championships 2021. As we said in our announcement post, we’d been running one … Read more
This week we’re talking about something a little controversial… Best practice vs best value in development. Anyone who’s spent any significant time around developers and coders, often hears the phrase “best practice”. In the industry, there are generally accepted guidelines. These cover how to approach and solve problems, write code, and deliver a product or service. … Read more
Building on our web jargon series, this week we’re looking at what HTML, CSS, SEO, and organic visitors mean. HTML HTML stands for “Hyper Text Markup Language”. It is a series of tags that defines the layout and structure of a website. Your web browser knows how to read these tags and put them together … Read more
We know that it can seem like there’s a lot of web jargon when you’re dealing with your website. Domains, hosting, HTML, Javascript, CSS, CMS, SEO, organic visitors/traffic, DNS…. We’re starting a series of blog posts to help explain what some of these are and what they mean. This week we’re looking at what domain, … Read more
When you have a website, you’re probably well aware that you’ll need hosting. Hosting a website basically means where it lives, so that people can access it via the internet. This is on a server; typically there will be loads of websites running on one server. Servers sit together on a rack, which then sit … Read more
This week we’re talking about how to get started with Google Analytics (we’re taking their Sox off. Geddit? Heh heh). Google Analytics is insanely powerful. If your website is an important business tool for you (it really should be if it’s not already), then Analytics can give you an insight into who is visiting your … Read more
Every business has at least one amazing software tool they couldn’t do without; Sox Digital is no different. Here are our top four: 1. GIMP No, you didn’t read that wrong. GIMP or GNU Image Manipulation Program is an open source equivalent to Adobe Photoshop. It’s not quite as intuitive as Photoshop, and has a … Read more
We only work with small businesses so a lot of our clients are in the early stages of their venture. This may mean that cashflow is potentially limited, making you feel like funding a website or new bespoke cloud software project is out of reach. But this isn’t necessarily the case. We have recently learned … Read more