In the ever-evolving digital world, where attention spans are fleeting and competition is fierce, a well-crafted landing page has, without a doubt, become the linchpin of online success. Whether you’re promoting a product, service, or just trying to capture leads, the landing page serves as your digital storefront—an initial point of contact with potential customers. … Read more
Don’t get us wrong, a website is essential for your business. Even the simplest of one-pagers are often better than no website at all. But if your business is struggling, a new website alone may not be the answer to your problems. While having an online presence is crucial in today’s digital age, it is … Read more
It’s no secret that in 2023 your website can be one of your most important business tools. If you disagree, you should probably check out this super short article. If you’re thinking about getting yourself a new website, then it’s worth knowing that there are better times than others to do it. To be clear, … Read more
If you’ve got a website, especially one on something like WordPress, you’ll have hosting. Website hosting is a small fee you pay – usually monthly – so that your site has somewhere to live and can be accessed online. (For a more detailed explanation, including a handy analogy, check out our previous blog post here.) … Read more
We’ve been working with a really fantastic customer recently who had a shedload of amazing content that just didn’t fit on their regular pages. There was also so much of it that it was almost “information overload” – but it was a bit too important to get lost across blog posts. So we suggested they … Read more
“Join our database of 30,816 businesses and build quality backlinks to your site!” We’ll bet money you’ve had one of those emails. Trying to sell you backlinks. But what is a backlink? What does it actually mean, and why does it matter? Backlinks, also known as inbound links or incoming links, are links from other … Read more
If you’ve ventured into the world of digital business promotion, it’s likely that you didn’t get far before hearing the term ‘SEO’. SEO stands for ‘Search Engine Optimisation’, and it’s something you need to know at least a bit about if you want your business to be visible and locatable online. The problem is that … Read more
When we’re asked for free advice, we’ve noticed the subject of a “user journey” has been coming up a lot. We tend to explain it as and when needed, but we felt it was perhaps time for a blog article about it. A user journey on a website is the path that a user takes … Read more
For our very first blog post of 2023, we want to share our top tip for small businesses. After a nice long Christmas break, it can feel hard to get back into the swing of things – the Christmas chocolate’s still calling you from that Roses tub under the coffee table, and your body clock … Read more
If you’ve spent any time at all in the backend of your WordPress site, chances are you’ve come across the plugins area. Some of you have probably, at one time or another, looked to install a plugin to fill a gap in functionality somewhere along the line. It’s at this point you’ve no doubt seen … Read more