How to nail your ideal customer

Nailing your ideal customer

Marketing your small business can be tricky. It’s hard to shout about how great you are, and sometimes it can feel like you’re throwing all of your marketing efforts into The Void. It seems like a no-brainer but it’s important to understand who your ideal customer is. And this can massively help you in your … Read more

Is it time to rebrand? The top 5 signs that your brand needs refreshing

Time to rebrand

Your branding is a key expression of your brand identity. But, just as your brand doesn’t stay the same forever, sometimes your branding needs a makeover. Is it time to rebrand? How can you tell? Here are the top five signs that your brand needs refreshing: 1. You’re going through changes Have you taken on … Read more

Finding your brand voice

Finding your brand voice

Your company isn’t just a business. It’s also a brand. And every good brand has a unique identity.  A brand identity is vital for building strong relationships with customers. Humans form lasting connections with other humans (or, at least, other personalities) – not with faceless systems and processes. So, if you want to build a … Read more