It’s a common understanding that you need to know who your customers are before you start your marketing. Part of this is customer segmentation. When you know how they’re grouped together, and what things they have in common, you can start to get a lot more bang for your marketing buck. We’re not marketing experts, … Read more
This week we’re looking at how you can grab attention on Facebook. Facebook has billions and billions of users so, unless your customer base is ‘people who hate Facebook’, you’re pretty much guaranteed to find your customers on there. On the other hand, Facebook’s busy nature means it’s easy for your stuff to get lost … Read more
Here’s the second half of our posts in honour of Data Privacy Day (which is today!). We’re giving you some advice and pointers on how you can improve: 1. Privacy for your users2. Privacy for yourself Read the other half here. Data privacy for your users It’s surprising how many people are still unaware of … Read more
It’s Data Privacy Day on 28th January! In honour of a critically overlooked, yet important, aspect of the web, we’ve got a two-part article for you. We’ll be publishing the second half on Friday. We’re going to give you some tips on how you can improve your business’ security, and respect the privacy of your … Read more
Facebook’s potential for brand-building is huge. With over 66% of the UK population regularly using Facebook, and billions of users worldwide, it’s pretty certain that everyone you want to reach is on there. Image source: That huge userbase is a double-edged sword, however. Billions of users also means a packed timeline and a lot of … Read more
Building websites and general development activities are notoriously difficult to give time estimates for. Ask most developers and they’ll tell you that estimates are often a pain in their backsides. But, understandably, everybody always wants to know how long things are going to take. There’s nothing wrong with that at all. We all expect to … Read more
Historically, marketing ourselves has not been our strong point and we knew it. So we decided to set ourselves a challenge and run a campaign, of sorts, on Facebook for the best part of a month. Enter: The Sox Digital Mince Pie Championships 2021. As we said in our announcement post, we’d been running one … Read more
This week we’re talking about something a little controversial… Best practice vs best value in development. Anyone who’s spent any significant time around developers and coders, often hears the phrase “best practice”. In the industry, there are generally accepted guidelines. These cover how to approach and solve problems, write code, and deliver a product or service. … Read more
Building on our web jargon series, this week we’re looking at what HTML, CSS, SEO, and organic visitors mean. HTML HTML stands for “Hyper Text Markup Language”. It is a series of tags that defines the layout and structure of a website. Your web browser knows how to read these tags and put them together … Read more
We know that it can seem like there’s a lot of web jargon when you’re dealing with your website. Domains, hosting, HTML, Javascript, CSS, CMS, SEO, organic visitors/traffic, DNS…. We’re starting a series of blog posts to help explain what some of these are and what they mean. This week we’re looking at what domain, … Read more