If you’ve ventured into the world of digital business promotion, it’s likely that you didn’t get far before hearing the term ‘SEO’. SEO stands for ‘Search Engine Optimisation’, and it’s something you need to know at least a bit about if you want your business to be visible and locatable online. The problem is that … Read more
This week we’re going to cover WordPress security and how you can make your WordPress site more secure. WordPress is a popular and widely-used content management system (CMS) and it is relatively secure right out of the box. But, like any other software, it is not immune to security threats. It’s important to keep in … Read more
Marketing your small business can be tricky. It’s hard to shout about how great you are, and sometimes it can feel like you’re throwing all of your marketing efforts into The Void. It seems like a no-brainer but it’s important to understand who your ideal customer is. And this can massively help you in your … Read more
When we’re asked for free advice, we’ve noticed the subject of a “user journey” has been coming up a lot. We tend to explain it as and when needed, but we felt it was perhaps time for a blog article about it. A user journey on a website is the path that a user takes … Read more
For our very first blog post of 2023, we want to share our top tip for small businesses. After a nice long Christmas break, it can feel hard to get back into the swing of things – the Christmas chocolate’s still calling you from that Roses tub under the coffee table, and your body clock … Read more
Your branding is a key expression of your brand identity. But, just as your brand doesn’t stay the same forever, sometimes your branding needs a makeover. Is it time to rebrand? How can you tell? Here are the top five signs that your brand needs refreshing: 1. You’re going through changes Have you taken on … Read more
Your company isn’t just a business. It’s also a brand. And every good brand has a unique identity. A brand identity is vital for building strong relationships with customers. Humans form lasting connections with other humans (or, at least, other personalities) – not with faceless systems and processes. So, if you want to build a … Read more
If you’ve spent any time at all in the backend of your WordPress site, chances are you’ve come across the plugins area. Some of you have probably, at one time or another, looked to install a plugin to fill a gap in functionality somewhere along the line. It’s at this point you’ve no doubt seen … Read more
We’ve often mentioned that we think blogs are important. We know lots of you think of them as a chore – and it’s true that they can feel that way; especially if you bite off more than you can chew and commit to writing one too frequently. However, blogs are fantastic for your website. This week … Read more
It’s spooky season. And what could be spookier than the internet? Don’t believe us? You should. There are plenty of creepy things lurking in the internet’s dusty corners. And we don’t just mean your ex’s OnlyFans account. We bet you think you’re nice and safe, sat behind your screen in your own home. But these … Read more