Are you thinking about building your first website? If yes, fantastic! It’s a great way to showcase your business, connect with customers, and establish your online presence. It’s also a tick in the online “credibility” box – showing that you’re a real business, properly trading. But before you dive headfirst into the world of web … Read more
We’re betting you noticed that it felt like half the internet went offline the other week. Microsoft instances were bricked, airlines fell apart, public transport was impacted, and everything all went a bit nuts because of something called “Crowdstrike.” So what’s the deal with this Crowdstrike thing anyway? We waffle on about all kinds of … Read more
How to generate leads using ‘lead magnets’ (aka FREE STUFF!) Hands up who wants to sign up to a brand newsletter? All you have to do is fill out this form, it takes five seconds! In return you get…erm…branded marketing? In your email inbox? Forever? Not many hands. Hmm. OK. Let’s try this. Hands up … Read more
For the final part in our series on personalisation, it’s time (*deep breath*) to talk about data gathering. To recap, in our first blog we spoke about what personalisation was and why it’s needed. In our second blog, we looked at how personalisation works. Now it’s time to get down to the driving force behind … Read more
Welcome to the second on our series on personalisation: personalisation in action. If you missed the first one, you can find it here. Here’s a quick recap of what we covered: This time, we’re going to go a bit deeper into what personalisation in action looks like. Then, next time, when we’ve got you nice … Read more
Good morning. Would you like some statistics with your breakfast? Of course you would. Who wouldn’t? So here you go: Can you guess the topic of our new blog series? That’s right! It’s personalisation. When you think ‘personalisation’ you probably think of those ‘personalised’ gifts you can get. You know, mugs with your name on … Read more
WordPress is turning 21 years old! WordPress was born on the 27th of May 2003 and had humble beginnings as an open-source blogging platform. Since then, it has grown into one of the most powerful and flexible platforms available to build websites. WordPress currently powers over 40% of all websites on the internet today. It’s … Read more
How to focus your marketing efforts where they’ll be most appreciated. Brace yourself for a hard truth: if you’ve ever shared your thoughts to an audience – online, in a public speaking context, or even loudly in a pub after a few pints, 10% of that audience hated it. Don’t worry, you’re not alone. 10% … Read more
We recently wrote about the top 4 things to consider with an eCommerce site, and the fourth item we mentioned was “be there with your customer support.” In this fourth point, we mentioned our support desk of choice – so, this week, we’re going to explore the 5 pros and cons of Freshdesk. No matter … Read more
You’ve probably heard us talk about why we started Sox; we wanted to help those who often get overlooked. I.e. the small guys who need a more personable, down-to-earth service, without all the sales BS, the jargon, or the ludicrous price tags. If you’ve spoken with Heather, you’ve probably also heard her talk about some … Read more