Recently, we’ve been talking a lot about content – why to create it, how to create it, and how to promote it on social media. What we haven’t spoken about is the bigger picture. We haven’t told you how to create a content strategy. ‘Strategy’ isn’t the most exciting word in the dictionary, but it’s … Read more
“Everyone says I need to write blogs and make posts on different social media platforms, but what the hell am I meant to write about?” There are a few tricks you can use if you want to get more website visitors. One is through writing blog posts, and another is through promoting your site on … Read more
If you’ve been following our latest blogs, you’ll know all about how to use Facebook Ad Centre (also know as Facebook Ads Manager) to craft brilliant, algorithm-friendly campaigns. Now, it’s time to press that Publish button. It’s daunting. After spending so much time and care creating your ads, sending them out into the big, wide … Read more
In our last post, we took you through everything you need to get started with Facebook ads. This week, it’s time to take a deep breath, and create your first Facebook Ad. You’re ready. You can do it. We believe in you. 1 – Open the Ad Centre This may seem obvious, but we think … Read more
Running an ad campaign on Facebook is a great idea. Facebook is massive, and all your customers are (probably) on there. You can use Facebook to make a ton of public posts, and ask your friends and customers to share them. That’s often a successful strategy for small businesses! But, if you want to really … Read more
We work with small businesses a lot, and we’ve noticed a bit of a trend when it comes to social media. Lots of people, including some of our clients, seem to struggle with it – they don’t know how to start, and so the whole task seems monumental. We want to make getting started on social … Read more
Copy drives conversions, and other reasons why you should hire a copywriter… Writing web copy is easy, right? It’s just a case of sticking together words about your brand. And who better to choose those words than you, the brand leader? Trust us. In most cases, a copywriter is better than you. That’s not a … Read more
It’s a common understanding that you need to know who your customers are before you start your marketing. Part of this is customer segmentation. When you know how they’re grouped together, and what things they have in common, you can start to get a lot more bang for your marketing buck. We’re not marketing experts, … Read more
Facebook’s potential for brand-building is huge. With over 66% of the UK population regularly using Facebook, and billions of users worldwide, it’s pretty certain that everyone you want to reach is on there. Image source: That huge userbase is a double-edged sword, however. Billions of users also means a packed timeline and a lot of … Read more
Historically, marketing ourselves has not been our strong point and we knew it. So we decided to set ourselves a challenge and run a campaign, of sorts, on Facebook for the best part of a month. Enter: The Sox Digital Mince Pie Championships 2021. As we said in our announcement post, we’d been running one … Read more