We have many small business owners approach us about PPC . Their website isn’t performing as well as they would like, or they need to increase their sales and they think that PPC is the answer. In this article, we’ll cover what is PPC and how it works. We’re not PPC experts, but one of … Read more
“How do I get more website visitors” is a question most people with a website have probably asked themselves. In our experience, it’s one of the most common pain points for many of the people we talk to. You can have a brilliant site, well optimised, SEO-ed to the nines and filled with good quality … Read more
We’re very proud of the fact that Sox gives free advice to any other small business who feel they need it, with no strings attached. But what actually happens if you decide to take us up on this offer? Well, our free advice is nearly always given on a video call. We do this because … Read more
Copy drives conversions, and other reasons why you should hire a copywriter… Writing web copy is easy, right? It’s just a case of sticking together words about your brand. And who better to choose those words than you, the brand leader? Trust us. In most cases, a copywriter is better than you. That’s not a … Read more
It’s a common understanding that you need to know who your customers are before you start your marketing. Part of this is customer segmentation. When you know how they’re grouped together, and what things they have in common, you can start to get a lot more bang for your marketing buck. We’re not marketing experts, … Read more
Here’s the second half of our posts in honour of Data Privacy Day (which is today!). We’re giving you some advice and pointers on how you can improve: 1. Privacy for your users2. Privacy for yourself Read the other half here. Data privacy for your users It’s surprising how many people are still unaware of … Read more
It’s Data Privacy Day on 28th January! In honour of a critically overlooked, yet important, aspect of the web, we’ve got a two-part article for you. We’ll be publishing the second half on Friday. We’re going to give you some tips on how you can improve your business’ security, and respect the privacy of your … Read more
Building websites and general development activities are notoriously difficult to give time estimates for. Ask most developers and they’ll tell you that estimates are often a pain in their backsides. But, understandably, everybody always wants to know how long things are going to take. There’s nothing wrong with that at all. We all expect to … Read more