The importance of secure web hosting & how to pick a web host that won’t betray you

Picture of a bull in a dark suit - a bit like a bodyguard. But for your website. That's why you need secure web hosting!

Picking a web host can be a bit like dating. Some hosts will promise you the world, whisper sweet nothings about “99.9999999% uptime,”* and dazzle you with rock-bottom prices. But behind the scenes some of them can be a total security nightmare, leaving you vulnerable to cyber attacks, data breaches, and slow-loading websites that make … Read more

You can’t please everyone (and you shouldn’t try to): converting customers into fans

Picture of a stop sign: stop wasting your time on your brand haters and instead focus on converting customers into fans

How to focus your marketing efforts where they’ll be most appreciated. Brace yourself for a hard truth: if you’ve ever shared your thoughts to an audience – online, in a public speaking context, or even loudly in a pub after a few pints, 10% of that audience hated it.  Don’t worry, you’re not alone. 10% … Read more

Development estimates and why they’re annoying

Picture of a couple's legs, covered in paint, to illustrate our analogy of how painting your living room is similar to a development estimate

Most people in the tech world know that development takes as long as a piece of string. But people who haven’t had the experience with tech, often don’t understand how difficult it is to give an accurate development estimate. If you think you’ve read us writing about something similar before, you wouldn’t be wrong. We … Read more

Is your computer haunted, or are you just a technophobe?

Technophobe: a woman frustrated at her laptop

That got us thinking: how many digital problems are caused by simply not understanding the technology? How many people are settling for second best, or working with clunky old websites that aren’t doing them any favours simply because ‘better the devil you know’? How much better would people’s experiences with – and results from – … Read more

Is print advertising still worth it?

A stack of magazines - is print advertising still worth it?

By Heather Sheppard. We talk a lot about digital marketing. Everyone does. If you type ‘marketing’ or ‘advertising’ into Google, you could be forgiven for thinking that print was completely dead and absolutely everything has gone online. That’s not the case, though. Despite all the hype and excitement around digital marketing, print advertising is very … Read more