How to generate leads using ‘lead magnets’ (aka FREE STUFF!) Hands up who wants to sign up to a brand newsletter? All you have to do is fill out this form, it takes five seconds! In return you get…erm…branded marketing? In your email inbox? Forever? Not many hands. Hmm. OK. Let’s try this. Hands up … Read more
How to focus your marketing efforts where they’ll be most appreciated. Brace yourself for a hard truth: if you’ve ever shared your thoughts to an audience – online, in a public speaking context, or even loudly in a pub after a few pints, 10% of that audience hated it. Don’t worry, you’re not alone. 10% … Read more
Most people in the tech world know that development takes as long as a piece of string. But people who haven’t had the experience with tech, often don’t understand how difficult it is to give an accurate development estimate. If you think you’ve read us writing about something similar before, you wouldn’t be wrong. We … Read more
That got us thinking: how many digital problems are caused by simply not understanding the technology? How many people are settling for second best, or working with clunky old websites that aren’t doing them any favours simply because ‘better the devil you know’? How much better would people’s experiences with – and results from – … Read more
It’s no secret that in 2023 your website can be one of your most important business tools. If you disagree, you should probably check out this super short article. If you’re thinking about getting yourself a new website, then it’s worth knowing that there are better times than others to do it. To be clear, … Read more
By Heather Sheppard. We talk a lot about digital marketing. Everyone does. If you type ‘marketing’ or ‘advertising’ into Google, you could be forgiven for thinking that print was completely dead and absolutely everything has gone online. That’s not the case, though. Despite all the hype and excitement around digital marketing, print advertising is very … Read more
For our very first blog post of 2023, we want to share our top tip for small businesses. After a nice long Christmas break, it can feel hard to get back into the swing of things – the Christmas chocolate’s still calling you from that Roses tub under the coffee table, and your body clock … Read more
Your branding is a key expression of your brand identity. But, just as your brand doesn’t stay the same forever, sometimes your branding needs a makeover. Is it time to rebrand? How can you tell? Here are the top five signs that your brand needs refreshing: 1. You’re going through changes Have you taken on … Read more
Do you consider your website a business tool? If no, it’s about time you did. If yes, is it working well enough for you? Did you know that, as of July 2022, there were 5.03 billion active internet users worldwide? That’s 63.1% of the entire planet’s population. And, in quarter two of 2022, mobile devices … Read more
So you’ve got your business idea, maybe you’ve even set up a limited company, and you’ve started getting some clients in. Now you need to sort out your website and your online presence – but where do you start? This week, we’ve put together our top tips for getting started online. A website is just … Read more