AI is here to stay, and its influence across business is growing every day. More and more, we’re seeing business owners turn to AI tools to debug errors, suggest fixes, or even guide new features for their websites. While that might sound like a quick win, the reality is very different. In fact, some of … Read more
Did you have an imaginary friend when you were little? Do you love creating characters in your head and populating their lives with fun personality quirks and backstories? If so, you have a great career ahead of you in persona-building. A customer persona is a profile of an ‘imaginary’ (but typical) customer that helps businesses … Read more
Sadly, we’re coming across this with increasing frequency – many people seem to think that once a website is built, fixed, or launched, it’ll magically start pulling in loads of traffic and sales. Like somehow, the minute it’s live, your work is done, and you can sit back, relax, and watch the magic happen. But … Read more
Picking a web host can be a bit like dating. Some hosts will promise you the world, whisper sweet nothings about “99.9999999% uptime,”* and dazzle you with rock-bottom prices. But behind the scenes some of them can be a total security nightmare, leaving you vulnerable to cyber attacks, data breaches, and slow-loading websites that make … Read more
WTF is an MVP? An MVP (Minimum Viable Product) is basically a stripped-back version of your product or service – just enough to get it out there and into the hands of early customers. The idea is to launch quickly, keep costs low, and get real feedback to see if you’re onto something before going … Read more
We’ve written in the past about how to get a free website. It’s been nearly three years since we wrote that article, so we figured it’s well and truly time for a re-visit. So, if you need to know how to get a free website in 2025, then this is the blog for you! If … Read more
Let’s be honest: keeping a website updated can feel like a chore (one of the reasons a bunch of you pay us to make it our problem, rather than yours!). But how do you know when it’s time to bite the bullet and start over, instead of a quick refresh? If you’re wondering when to … Read more
How to generate leads using ‘lead magnets’ (aka FREE STUFF!) Hands up who wants to sign up to a brand newsletter? All you have to do is fill out this form, it takes five seconds! In return you get…erm…branded marketing? In your email inbox? Forever? Not many hands. Hmm. OK. Let’s try this. Hands up … Read more
How to focus your marketing efforts where they’ll be most appreciated. Brace yourself for a hard truth: if you’ve ever shared your thoughts to an audience – online, in a public speaking context, or even loudly in a pub after a few pints, 10% of that audience hated it. Don’t worry, you’re not alone. 10% … Read more
Most people in the tech world know that development takes as long as a piece of string. But people who haven’t had the experience with tech, often don’t understand how difficult it is to give an accurate development estimate. If you think you’ve read us writing about something similar before, you wouldn’t be wrong. We … Read more