Shopify vs WooCommerce in 2024

Picture of a person holding a cardboard box. If you're going to have an online shop, do you know the pros and cons of Shopify vs WooCommerce?

It’s safe to say that e-commerce (online shops) has never been bigger. These days, if you’re not selling online, you’re missing out on an enormous revenue opportunity. Most people in the business of selling products know they should be selling online, and two of the biggest store fronts available today are WooCommerce and Shopify. Unless … Read more

Is your computer haunted, or are you just a technophobe?

Technophobe: a woman frustrated at her laptop

That got us thinking: how many digital problems are caused by simply not understanding the technology? How many people are settling for second best, or working with clunky old websites that aren’t doing them any favours simply because ‘better the devil you know’? How much better would people’s experiences with – and results from – … Read more

3 more tips for a great LinkedIn profile

Welcome to LinkedIn: tips for a great personal profile

Chances are if you’re reading this, you’re probably the owner of a small business. If you’re not already on LinkedIn, it’s definitely worth looking into. It’s a powerful social networking platform that’s great for building and maintaining professional relationships. Whilst it can seem impossible – because it’s pretty huge – if you break it down … Read more

What are backlinks?

Screenshot of analytics, which can help track backlinks

“Join our database of 30,816 businesses and build quality backlinks to your site!” We’ll bet money you’ve had one of those emails. Trying to sell you backlinks. But what is a backlink? What does it actually mean, and why does it matter?  Backlinks, also known as inbound links or incoming links, are links from other … Read more