Don’t get us wrong, a website is essential for your business. Even the simplest of one-pagers are often better than no website at all. But if your business is struggling, a new website alone may not be the answer to your problems. While having an online presence is crucial in today’s digital age, it is … Read more
“Join our database of 30,816 businesses and build quality backlinks to your site!” We’ll bet money you’ve had one of those emails. Trying to sell you backlinks. But what is a backlink? What does it actually mean, and why does it matter? Backlinks, also known as inbound links or incoming links, are links from other … Read more
By Heather Sheppard. As we write this, the Screenwriter’s Guild of America is on strike. The writers of all your favourite shows have downed pencils and taken up placards, refusing to write another word until studios and networks heed their demands. They want several things, not least of which is fair recognition and pay for … Read more
By Heather Sheppard. We talk a lot about digital marketing. Everyone does. If you type ‘marketing’ or ‘advertising’ into Google, you could be forgiven for thinking that print was completely dead and absolutely everything has gone online. That’s not the case, though. Despite all the hype and excitement around digital marketing, print advertising is very … Read more
We’ve spoken before about SEO, and how it can big up visibility for your business. This time, we thought we’d get a bit more granular. Because we know that a lot of our clients are strong South West businesses looking to attract local custom, we thought we’d let you into the secrets of local SEO. … Read more
If you’ve ventured into the world of digital business promotion, it’s likely that you didn’t get far before hearing the term ‘SEO’. SEO stands for ‘Search Engine Optimisation’, and it’s something you need to know at least a bit about if you want your business to be visible and locatable online. The problem is that … Read more
Marketing your small business can be tricky. It’s hard to shout about how great you are, and sometimes it can feel like you’re throwing all of your marketing efforts into The Void. It seems like a no-brainer but it’s important to understand who your ideal customer is. And this can massively help you in your … Read more
Your branding is a key expression of your brand identity. But, just as your brand doesn’t stay the same forever, sometimes your branding needs a makeover. Is it time to rebrand? How can you tell? Here are the top five signs that your brand needs refreshing: 1. You’re going through changes Have you taken on … Read more
Your company isn’t just a business. It’s also a brand. And every good brand has a unique identity. A brand identity is vital for building strong relationships with customers. Humans form lasting connections with other humans (or, at least, other personalities) – not with faceless systems and processes. So, if you want to build a … Read more
We’ve often mentioned that we think blogs are important. We know lots of you think of them as a chore – and it’s true that they can feel that way; especially if you bite off more than you can chew and commit to writing one too frequently. However, blogs are fantastic for your website. This week … Read more