Is email marketing still worth it? Absolutely – and here’s why

Picture of someone's Gmail inbox - where email marketing lands!

We’re lucky to have a brilliant network of preferred partners – experts we trust to deliver top-notch services that complement what we do. When it comes to email marketing and SEO, Jo from The Digital Marketing Fairy is our go-to. Jo runs a digital marketing consultancy tailored for small businesses, helping them boost their online … Read more

What is a cache?

Picture of a speedo - because a website cache won't always fix your site speed problems

When it comes to websites, the word cache gets thrown around quite a lot. But what actually is a cache? And why do people keep talking about it when it comes to speeding up your site? At its core, a cache is just a way of storing information so it’s quicker to load the next … Read more

April Fools’ 2025: Brands gone bonkers

A picture of a wooden calendar displays 1st April - April Fools' Day!

Ah, April Fools’ Day – the one day a year when it’s socially acceptable to question everything and trust no one. The exact origins of this mischievous day are shrouded in mystery, but it’s been keeping us on our toes for a good few centuries now. This year, some brands truly outdid themselves with their … Read more

The importance of secure web hosting & how to pick a web host that won’t betray you

Picture of a bull in a dark suit - a bit like a bodyguard. But for your website. That's why you need secure web hosting!

Picking a web host can be a bit like dating. Some hosts will promise you the world, whisper sweet nothings about “99.9999999% uptime,”* and dazzle you with rock-bottom prices. But behind the scenes some of them can be a total security nightmare, leaving you vulnerable to cyber attacks, data breaches, and slow-loading websites that make … Read more

When to upgrade your web hosting: A simple guide for WordPress users

When to upgrade your web hosting - well, if your site is running as slow as this picture of a tortoise on a beach, that's a pretty good sign!

We’ve said it before: your website is like a digital storefront. If it’s slow, unreliable, or constantly crashing, it’s much like visiting a physical store which has flickering lights and a broken front door. It’s not exactly going to encourage you to part with your hard-earned money. If your WordPress site isn’t performing like it … Read more

5 top tips to create great content in 2025

photograph style image, landscape, of someone thinking whilst clearly in the middle of writing an article. They need some top tips to create great content so they're not so stuck!

Forget Charles, content is king. If you want to get ahead on the internet, you need good content.  ‘Content’ basically refers to anything postable. Blogs are ‘content’, as are graphics, videos, podcasts, articles, social media statuses etc etc etc. But it’s more than that. Content is how you show your audience who you are and … Read more