Marketing your small business can be tricky. It’s hard to shout about how great you are, and sometimes it can feel like you’re throwing all of your marketing efforts into The Void. It seems like a no-brainer but it’s important to understand who your ideal customer is. And this can massively help you in your … Read more
Your branding is a key expression of your brand identity. But, just as your brand doesn’t stay the same forever, sometimes your branding needs a makeover. Is it time to rebrand? How can you tell? Here are the top five signs that your brand needs refreshing: 1. You’re going through changes Have you taken on … Read more
Your company isn’t just a business. It’s also a brand. And every good brand has a unique identity. A brand identity is vital for building strong relationships with customers. Humans form lasting connections with other humans (or, at least, other personalities) – not with faceless systems and processes. So, if you want to build a … Read more
We’ve often mentioned that we think blogs are important. We know lots of you think of them as a chore – and it’s true that they can feel that way; especially if you bite off more than you can chew and commit to writing one too frequently. However, blogs are fantastic for your website. This week … Read more
We don’t know anything about Tik Tok at Sox, but we know it’s only getting more popular. So we’ve asked Rob from RMK Marketing to share his top 6 tips for getting started on this hugely growing platform, if you’re thinking of exploring Tik Tok this is the post for you! For many years, the … Read more
Do you consider your website a business tool? If no, it’s about time you did. If yes, is it working well enough for you? Did you know that, as of July 2022, there were 5.03 billion active internet users worldwide? That’s 63.1% of the entire planet’s population. And, in quarter two of 2022, mobile devices … Read more
This week, we’re covering how to get a free website. If you need a website, there are a variety of options to fit almost every budget. However, sometimes you just need a free one. This could be because you have absolutely no budget, the website isn’t going to be an important part of your business, … Read more
By Claire Wilson Did you know photographs are important for websites and play more of a role than just making it look pretty? They can help you share your brand-story and play a key role in creating a positive visual impact. They are also important for making your content accessible and engaging, and increase your … Read more
We have many small business owners approach us about PPC . Their website isn’t performing as well as they would like, or they need to increase their sales and they think that PPC is the answer. In this article, we’ll cover what is PPC and how it works. We’re not PPC experts, but one of … Read more
“How do I get more website visitors” is a question most people with a website have probably asked themselves. In our experience, it’s one of the most common pain points for many of the people we talk to. You can have a brilliant site, well optimised, SEO-ed to the nines and filled with good quality … Read more