Your company isn’t just a business. It’s also a brand. And every good brand has a unique identity. A brand identity is vital for building strong relationships with customers. Humans form lasting connections with other humans (or, at least, other personalities) – not with faceless systems and processes. So, if you want to build a … Read more
We’ve often mentioned that we think blogs are important. We know lots of you think of them as a chore – and it’s true that they can feel that way; especially if you bite off more than you can chew and commit to writing one too frequently. However, blogs are fantastic for your website. This week … Read more
We don’t know anything about Tik Tok at Sox, but we know it’s only getting more popular. So we’ve asked Rob from RMK Marketing to share his top 6 tips for getting started on this hugely growing platform, if you’re thinking of exploring Tik Tok this is the post for you! For many years, the … Read more
Do you consider your website a business tool? If no, it’s about time you did. If yes, is it working well enough for you? Did you know that, as of July 2022, there were 5.03 billion active internet users worldwide? That’s 63.1% of the entire planet’s population. And, in quarter two of 2022, mobile devices … Read more
This week, we’re covering how to get a free website. If you need a website, there are a variety of options to fit almost every budget. However, sometimes you just need a free one. This could be because you have absolutely no budget, the website isn’t going to be an important part of your business, … Read more
By Claire Wilson Did you know photographs are important for websites and play more of a role than just making it look pretty? They can help you share your brand-story and play a key role in creating a positive visual impact. They are also important for making your content accessible and engaging, and increase your … Read more
We have many small business owners approach us about PPC . Their website isn’t performing as well as they would like, or they need to increase their sales and they think that PPC is the answer. In this article, we’ll cover what is PPC and how it works. We’re not PPC experts, but one of … Read more
“How do I get more website visitors” is a question most people with a website have probably asked themselves. In our experience, it’s one of the most common pain points for many of the people we talk to. You can have a brilliant site, well optimised, SEO-ed to the nines and filled with good quality … Read more
Marketing your brand is not an exact science. Even if you’re the best strategist in the world with a ton of experience under your belt, your best stuff will still take a lot of trial and error to get right. That’s why good marketers build trial and error into their strategies, in the form of … Read more
In our last post about Facebook Ad Centre, we spoke about the Big 5 Metrics, and how you should use them. However, a quick glance at your Ad Centre dashboard is enough to tell you that Facebook is capable of tracking more than 5 metrics. A LOT more. In fact, each metric has a whole … Read more