Is a website a business tool?

Do you consider your website a business tool? If no, it’s about time you did. If yes, is it working well enough for you?

Did you know that, as of July 2022, there were 5.03 billion active internet users worldwide? That’s 63.1% of the entire planet’s population. And, in quarter two of 2022, mobile devices made up 58.99% of website traffic globally. If your website has been sitting by the wayside for some time now, it’s not mobile friendly, or you don’t even have one then YOU ARE MISSING OUT. 

What’s more, research shows that you only have about 8 seconds to capture your audience’s attention before they wander off elsewhere. That’s less than a goldfish. So if your website isn’t user or mobile friendly, you could be scaring your customers away before you even know who they are! 

Out of 5 billion people, how many do you think are your ideal customer? Let’s be honest, it’ll be more than just a couple. Can you afford not to be utilising such a massive tool to reach them?

Help – I don’t have a website

Don’t worry, we can help you with that. We can help with a wide variety of budgets and industries – you can drop us a line to find out more. We take quite a flexible approach, so if you’d like our help in building your site but then want to manage it yourself – that’s fine! 

If the budget is tight and you need a website for free, then click here to find out how to get one. 

I’ve got a website but it’s not working for me

Sounds like you might be struggling with engagement. Website engagement means people going onto your site and viewing multiple pages, clicking buttons, submitting contact forms etc. 

A great way to track engagement is with tools such as Google Analytics (don’t forget you’ll need a cookie banner and policy if you take this route!!).

If you put something like Google Analytics on your site, you can immediately start learning how effective your website is. Analytics will track visitors to your website, including:

  1. How they found you
  2. What they have clicked on
  3. How long they stayed
  4. What pages they viewed

This will allow you to see where you’re going wrong i.e. if people leave your homepage immediately, then you need to give it some TLC. 

It can also help you to create targeted advertising (but remember this isn’t a magic wand), identify broken user journeys (read about what these are here), or create content that is relevant to your target market. 

Content is king with search engines, and that market-relevant content will then improve your SEO (Search Engine Optimization). Better SEO means you’re more likely to appear in organic searches – an organic search is one you haven’t had to pay for. That means a lower conversion cost for your sales! Google’s recent “Helpful Content Update” comes into play here as well; write for the human, not the bot, or be prepared to be punished by the algorithm. 

If you’d like some help sorting out your website engagement, then download our “12 point checklist to improve website engagement” for free.

To summarise

Your website doesn’t have to be all-singing and all-dancing. It doesn’t even have to be perfect, really; though there are a few basic boxes you need to tick, which we’ve covered many times in previous blog posts. But it does need to exist, and you shouldn’t just “set it and forget it”. You should regularly visit it yourself. Make sure to check your details and service offerings are still up-to-date and accurate – and, ideally, you should be writing a blog too (drop us a line if you want to find out why). 

Let’s not forget that lack of internet presence is a bit of an alarm bell for all of us these days. If you’re looking for a service provider, tradesperson, or product, and can’t find a sign of them online, then who starts to feel paranoid they’re not legit? (It’s not just us, is it? Please say it’s not just us…)