Happy New Year! Yay, New Year New Me! Hope, Light, and Positivity! Now is the time for change! Yaaaaaaaay! Or not. Let’s be honest: actual change doesn’t come without facing some tough home truths. Before you can become a ‘new you’, you need to take a long, hard, and analytical look at the ‘old you’. … Read more
How to generate leads using ‘lead magnets’ (aka FREE STUFF!) Hands up who wants to sign up to a brand newsletter? All you have to do is fill out this form, it takes five seconds! In return you get…erm…branded marketing? In your email inbox? Forever? Not many hands. Hmm. OK. Let’s try this. Hands up … Read more
For the final part in our series on personalisation, it’s time (*deep breath*) to talk about data gathering. To recap, in our first blog we spoke about what personalisation was and why it’s needed. In our second blog, we looked at how personalisation works. Now it’s time to get down to the driving force behind … Read more
Welcome to the second on our series on personalisation: personalisation in action. If you missed the first one, you can find it here. Here’s a quick recap of what we covered: This time, we’re going to go a bit deeper into what personalisation in action looks like. Then, next time, when we’ve got you nice … Read more
Good morning. Would you like some statistics with your breakfast? Of course you would. Who wouldn’t? So here you go: Can you guess the topic of our new blog series? That’s right! It’s personalisation. When you think ‘personalisation’ you probably think of those ‘personalised’ gifts you can get. You know, mugs with your name on … Read more
How to focus your marketing efforts where they’ll be most appreciated. Brace yourself for a hard truth: if you’ve ever shared your thoughts to an audience – online, in a public speaking context, or even loudly in a pub after a few pints, 10% of that audience hated it. Don’t worry, you’re not alone. 10% … Read more
We’re letting Matthew at Valhalla Branding take over our blog on this one. He’s our preferred partner for brand consultancy and creation. We’ve got a few preferred partners, if you need some help with other services often related to websites and marketing (like SEO, emails, social ads, and photography, to name a few), then check … Read more
Unless you’ve been living under a rock for the past ten years (we know we use that phrase a lot. We like it. Can you tell?), you’ll have noticed how social media has really taken off. It’s not just a tool to keep you connected to your old school friends, it can also be a … Read more
We all know attention spans are fleeting and competition is fierce. So a well-crafted landing page can be a massive help when you’re trying to work out if your marketing efforts are falling flat or not. Whether you’re promoting a product, service, or just trying to capture leads, a landing page serves as a customised … Read more
Don’t get us wrong, a website is essential for your business. Even the simplest of one-pagers are often better than no website at all. But if your business is struggling, a new website alone may not be the answer to your problems. While having an online presence is crucial in today’s digital age, it is … Read more