By Claire Wilson Did you know photographs are important for websites and play more of a role than just making it look pretty? They can help you share your brand-story and play a key role in creating a positive visual impact. They are also important for making your content accessible and engaging, and increase your … Read more
We have many small business owners approach us about PPC . Their website isn’t performing as well as they would like, or they need to increase their sales and they think that PPC is the answer. In this article, we’ll cover what is PPC and how it works. We’re not PPC experts, but one of … Read more
Marketing your brand is not an exact science. Even if you’re the best strategist in the world with a ton of experience under your belt, your best stuff will still take a lot of trial and error to get right. That’s why good marketers build trial and error into their strategies, in the form of … Read more
In our last post about Facebook Ad Centre, we spoke about the Big 5 Metrics, and how you should use them. However, a quick glance at your Ad Centre dashboard is enough to tell you that Facebook is capable of tracking more than 5 metrics. A LOT more. In fact, each metric has a whole … Read more
We’re very proud of the fact that Sox gives free advice to any other small business who feel they need it, with no strings attached. But what actually happens if you decide to take us up on this offer? Well, our free advice is nearly always given on a video call. We do this because … Read more
This is the start of another multipart series of posts to help you understand the world of WordPress jargon. Similar to our previous series, we’ll cover a few features in each post. We’re going to try to keep it simple so you can demystify the WordPress dashboard. Themes A theme is a series of files … Read more
Recently, we’ve been talking a lot about content – why to create it, how to create it, and how to promote it on social media. What we haven’t spoken about is the bigger picture. We haven’t told you how to create a content strategy. ‘Strategy’ isn’t the most exciting word in the dictionary, but it’s … Read more
Those of you who make use of a WordPress plugin called Advanced Custom Fields (ACF) should make sure you have the most recent version, as a vulnerability has been found in the past week or so. If you haven’t got the most recent version, you should update as soon as possible. ACF is an extremely … Read more
We work with small businesses a lot, and we’ve noticed a bit of a trend when it comes to social media. Lots of people, including some of our clients, seem to struggle with it – they don’t know how to start, and so the whole task seems monumental. We want to make getting started on social … Read more
With over 43% of all websites choosing to use WordPress, we’re well aware that lots of you will be on it. So we’ve put together three tips for how you can improve your WordPress site. We’ve specifically focused on areas that we notice people struggle with. These aren’t the be-all-and-end-all (or even the top/biggest tips) … Read more