For the final part in our series on personalisation, it’s time (*deep breath*) to talk about data gathering. To recap, in our first blog we spoke about what personalisation was and why it’s needed. In our second blog, we looked at how personalisation works. Now it’s time to get down to the driving force behind … Read more
How to focus your marketing efforts where they’ll be most appreciated. Brace yourself for a hard truth: if you’ve ever shared your thoughts to an audience – online, in a public speaking context, or even loudly in a pub after a few pints, 10% of that audience hated it. Don’t worry, you’re not alone. 10% … Read more
We recently wrote about the top 4 things to consider with an eCommerce site, and the fourth item we mentioned was “be there with your customer support.” In this fourth point, we mentioned our support desk of choice – so, this week, we’re going to explore the 5 pros and cons of Freshdesk. No matter … Read more
If you sell a product, you may well have thought about getting yourself an online shop (otherwise known as an “eCommerce site”). Earlier this year, we wrote about the pros and cons of two of the most popular platforms for eCommerce: Shopify vs WooCommerce. In this post, we’re going to be covering the top 4 … Read more
We’re letting Matthew at Valhalla Branding take over our blog on this one. He’s our preferred partner for brand consultancy and creation. We’ve got a few preferred partners, if you need some help with other services often related to websites and marketing (like SEO, emails, social ads, and photography, to name a few), then check … Read more
It’s safe to say that e-commerce (online shops) has never been bigger. These days, if you’re not selling online, you’re missing out on an enormous revenue opportunity. Most people in the business of selling products know they should be selling online, and two of the biggest store fronts available today are WooCommerce and Shopify. Unless … Read more
That got us thinking: how many digital problems are caused by simply not understanding the technology? How many people are settling for second best, or working with clunky old websites that aren’t doing them any favours simply because ‘better the devil you know’? How much better would people’s experiences with – and results from – … Read more
Don’t get us wrong, a website is essential for your business. Even the simplest of one-pagers are often better than no website at all. But if your business is struggling, a new website alone may not be the answer to your problems. While having an online presence is crucial in today’s digital age, it is … Read more
If you’ve got a website, especially one on something like WordPress, you’ll have hosting. Website hosting is a small fee you pay – usually monthly – so that your site has somewhere to live and can be accessed online. (For a more detailed explanation, including a handy analogy, check out our previous blog post here.) … Read more
We’ve been working with a really fantastic customer recently who had a shedload of amazing content that just didn’t fit on their regular pages. There was also so much of it that it was almost “information overload” – but it was a bit too important to get lost across blog posts. So we suggested they … Read more