Marketing your brand is not an exact science. Even if you’re the best strategist in the world with a ton of experience under your belt, your best stuff will still take a lot of trial and error to get right. That’s why good marketers build trial and error into their strategies, in the form of … Read more
In our last post about Facebook Ad Centre, we spoke about the Big 5 Metrics, and how you should use them. However, a quick glance at your Ad Centre dashboard is enough to tell you that Facebook is capable of tracking more than 5 metrics. A LOT more. In fact, each metric has a whole … Read more
We’re very proud of the fact that Sox gives free advice to any other small business who feel they need it, with no strings attached. But what actually happens if you decide to take us up on this offer? Well, our free advice is nearly always given on a video call. We do this because … Read more
This is the start of another multipart series of posts to help you understand the world of WordPress jargon. Similar to our previous series, we’ll cover a few features in each post. We’re going to try to keep it simple so you can demystify the WordPress dashboard. Themes A theme is a series of files … Read more
Recently, we’ve been talking a lot about content – why to create it, how to create it, and how to promote it on social media. What we haven’t spoken about is the bigger picture. We haven’t told you how to create a content strategy. ‘Strategy’ isn’t the most exciting word in the dictionary, but it’s … Read more
LinkedIn is a maze, it can seem impossible to get started as it’s such a huge platform. Some parts of LinkedIn can be self explanatory – for example, have a clear profile picture so people know it’s you – but other parts aren’t quite so obvious. If you’ve ever wanted some tips to help give … Read more
Those of you who make use of a WordPress plugin called Advanced Custom Fields (ACF) should make sure you have the most recent version, as a vulnerability has been found in the past week or so. If you haven’t got the most recent version, you should update as soon as possible. ACF is an extremely … Read more
“Everyone says I need to write blogs and make posts on different social media platforms, but what the hell am I meant to write about?” There are a few tricks you can use if you want to get more website visitors. One is through writing blog posts, and another is through promoting your site on … Read more
If you’ve been following our latest blogs, you’ll know all about how to use Facebook Ad Centre (also know as Facebook Ads Manager) to craft brilliant, algorithm-friendly campaigns. Now, it’s time to press that Publish button. It’s daunting. After spending so much time and care creating your ads, sending them out into the big, wide … Read more
We’re pretty sure you know the chocolate chip kind, but there still seems to be plenty of mystery about web cookies. Lots of people are wondering “do I need a cookie banner?” and we’re going to answer that question. One of the most common things we notice when looking at people’s sites is they are … Read more