Forget Charles, content is king. If you want to get ahead on the internet, you need good content. ‘Content’ basically refers to anything postable. Blogs are ‘content’, as are graphics, videos, podcasts, articles, social media statuses etc etc etc. But it’s more than that. Content is how you show your audience who you are and … Read more
Unless you’ve been living under a rock for the past ten years (we know we use that phrase a lot. We like it. Can you tell?), you’ll have noticed how social media has really taken off. It’s not just a tool to keep you connected to your old school friends, it can also be a … Read more
Chances are if you’re reading this, you’re probably the owner of a small business. If you’re not already on LinkedIn, it’s definitely worth looking into. It’s a powerful social networking platform that’s great for building and maintaining professional relationships. Whilst it can seem impossible – because it’s pretty huge – if you break it down … Read more
We don’t know anything about Tik Tok at Sox, but we know it’s only getting more popular. So we’ve asked Rob from RMK Marketing to share his top 6 tips for getting started on this hugely growing platform, if you’re thinking of exploring Tik Tok this is the post for you! For many years, the … Read more
So you’ve got your business idea, maybe you’ve even set up a limited company, and you’ve started getting some clients in. Now you need to sort out your website and your online presence – but where do you start? This week, we’ve put together our top tips for getting started online. A website is just … Read more
Marketing your brand is not an exact science. Even if you’re the best strategist in the world with a ton of experience under your belt, your best stuff will still take a lot of trial and error to get right. That’s why good marketers build trial and error into their strategies, in the form of … Read more
In our last post about Facebook Ad Centre, we spoke about the Big 5 Metrics, and how you should use them. However, a quick glance at your Ad Centre dashboard is enough to tell you that Facebook is capable of tracking more than 5 metrics. A LOT more. In fact, each metric has a whole … Read more
Recently, we’ve been talking a lot about content – why to create it, how to create it, and how to promote it on social media. What we haven’t spoken about is the bigger picture. We haven’t told you how to create a content strategy. ‘Strategy’ isn’t the most exciting word in the dictionary, but it’s … Read more
LinkedIn is a maze, it can seem impossible to get started as it’s such a huge platform. Some parts of LinkedIn can be self explanatory – for example, have a clear profile picture so people know it’s you – but other parts aren’t quite so obvious. If you’ve ever wanted some tips to help give … Read more
“Everyone says I need to write blogs and make posts on different social media platforms, but what the hell am I meant to write about?” There are a few tricks you can use if you want to get more website visitors. One is through writing blog posts, and another is through promoting your site on … Read more