Forget Charles, content is king. If you want to get ahead on the internet, you need good content. ‘Content’ basically refers to anything postable. Blogs are ‘content’, as are graphics, videos, podcasts, articles, social media statuses etc etc etc. But it’s more than that. Content is how you show your audience who you are and … Read more
Happy New Year! Yay, New Year New Me! Hope, Light, and Positivity! Now is the time for change! Yaaaaaaaay! Or not. Let’s be honest: actual change doesn’t come without facing some tough home truths. Before you can become a ‘new you’, you need to take a long, hard, and analytical look at the ‘old you’. … Read more
How to generate leads using ‘lead magnets’ (aka FREE STUFF!) Hands up who wants to sign up to a brand newsletter? All you have to do is fill out this form, it takes five seconds! In return you get…erm…branded marketing? In your email inbox? Forever? Not many hands. Hmm. OK. Let’s try this. Hands up … Read more
For the final part in our series on personalisation, it’s time (*deep breath*) to talk about data gathering. To recap, in our first blog we spoke about what personalisation was and why it’s needed. In our second blog, we looked at how personalisation works. Now it’s time to get down to the driving force behind … Read more
Welcome to the second on our series on personalisation: personalisation in action. If you missed the first one, you can find it here. Here’s a quick recap of what we covered: This time, we’re going to go a bit deeper into what personalisation in action looks like. Then, next time, when we’ve got you nice … Read more
Good morning. Would you like some statistics with your breakfast? Of course you would. Who wouldn’t? So here you go: Can you guess the topic of our new blog series? That’s right! It’s personalisation. When you think ‘personalisation’ you probably think of those ‘personalised’ gifts you can get. You know, mugs with your name on … Read more
How to focus your marketing efforts where they’ll be most appreciated. Brace yourself for a hard truth: if you’ve ever shared your thoughts to an audience – online, in a public speaking context, or even loudly in a pub after a few pints, 10% of that audience hated it. Don’t worry, you’re not alone. 10% … Read more
We’re letting Matthew at Valhalla Branding take over our blog on this one. He’s our preferred partner for brand consultancy and creation. We’ve got a few preferred partners, if you need some help with other services often related to websites and marketing (like SEO, emails, social ads, and photography, to name a few), then check … Read more
Unless you’ve been living under a rock for the past ten years (we know we use that phrase a lot. We like it. Can you tell?), you’ll have noticed how social media has really taken off. It’s not just a tool to keep you connected to your old school friends, it can also be a … Read more
In the ever-evolving digital world, where attention spans are fleeting and competition is fierce, a well-crafted landing page has, without a doubt, become the linchpin of online success. Whether you’re promoting a product, service, or just trying to capture leads, the landing page serves as your digital storefront—an initial point of contact with potential customers. … Read more