What is ‘Meta’, actually? Everyone knows what Facebook and Instagram are – well, more or less – but chances are you’re a bit shakier on the specifics of their parent company, Meta. Many, in fact, are very mistrustful of Meta – head into any pub and ask for opinions on Meta and you’ll get either … Read more
Did you have an imaginary friend when you were little? Do you love creating characters in your head and populating their lives with fun personality quirks and backstories? If so, you have a great career ahead of you in persona-building. A customer persona is a profile of an ‘imaginary’ (but typical) customer that helps businesses … Read more
We’re lucky to have a brilliant network of preferred partners – experts we trust to deliver top-notch services that complement what we do. When it comes to email marketing and SEO, Jo from The Digital Marketing Fairy is our go-to. Jo runs a digital marketing consultancy tailored for small businesses, helping them boost their online … Read more
Sadly, we’re coming across this with increasing frequency – many people seem to think that once a website is built, fixed, or launched, it’ll magically start pulling in loads of traffic and sales. Like somehow, the minute it’s live, your work is done, and you can sit back, relax, and watch the magic happen. But … Read more
WTF is an MVP? An MVP (Minimum Viable Product) is basically a stripped-back version of your product or service – just enough to get it out there and into the hands of early customers. The idea is to launch quickly, keep costs low, and get real feedback to see if you’re onto something before going … Read more
We’ve written in the past about how to get a free website. It’s been nearly three years since we wrote that article, so we figured it’s well and truly time for a re-visit. So, if you need to know how to get a free website in 2025, then this is the blog for you! If … Read more
Forget Charles, content is king. If you want to get ahead on the internet, you need good content. ‘Content’ basically refers to anything postable. Blogs are ‘content’, as are graphics, videos, podcasts, articles, social media statuses etc etc etc. But it’s more than that. Content is how you show your audience who you are and … Read more
Happy New Year! Yay, New Year New Me! Hope, Light, and Positivity! Now is the time for change! Yaaaaaaaay! Or not. Let’s be honest: actual change doesn’t come without facing some tough home truths. Before you can become a ‘new you’, you need to take a long, hard, and analytical look at the ‘old you’. … Read more
How to generate leads using ‘lead magnets’ (aka FREE STUFF!) Hands up who wants to sign up to a brand newsletter? All you have to do is fill out this form, it takes five seconds! In return you get…erm…branded marketing? In your email inbox? Forever? Not many hands. Hmm. OK. Let’s try this. Hands up … Read more
For the final part in our series on personalisation, it’s time (*deep breath*) to talk about data gathering. To recap, in our first blog we spoke about what personalisation was and why it’s needed. In our second blog, we looked at how personalisation works. Now it’s time to get down to the driving force behind … Read more