It’s a common understanding that you need to know who your customers are before you start your marketing. Part of this is customer segmentation. When you know how they’re grouped together, and what things they have in common, you can start to get a lot more bang for your marketing buck. We’re not marketing experts, … Read more
Here’s the second half of our posts in honour of Data Privacy Day (which is today!). We’re giving you some advice and pointers on how you can improve: 1. Privacy for your users2. Privacy for yourself Read the other half here. Data privacy for your users It’s surprising how many people are still unaware of … Read more
It’s Data Privacy Day on 28th January! In honour of a critically overlooked, yet important, aspect of the web, we’ve got a two-part article for you. We’ll be publishing the second half on Friday. We’re going to give you some tips on how you can improve your business’ security, and respect the privacy of your … Read more
Building on our web jargon series, this week we’re looking at what HTML, CSS, SEO, and organic visitors mean. HTML HTML stands for “Hyper Text Markup Language”. It is a series of tags that defines the layout and structure of a website. Your web browser knows how to read these tags and put them together … Read more
We know that it can seem like there’s a lot of web jargon when you’re dealing with your website. Domains, hosting, HTML, Javascript, CSS, CMS, SEO, organic visitors/traffic, DNS…. We’re starting a series of blog posts to help explain what some of these are and what they mean. This week we’re looking at what domain, … Read more
This week we’re talking about how to get started with Google Analytics (we’re taking their Sox off. Geddit? Heh heh). Google Analytics is insanely powerful. If your website is an important business tool for you (it really should be if it’s not already), then Analytics can give you an insight into who is visiting your … Read more
We only work with small businesses so a lot of our clients are in the early stages of their venture. This may mean that cashflow is potentially limited, making you feel like funding a website or new bespoke cloud software project is out of reach. But this isn’t necessarily the case. We have recently learned … Read more
Are you struggling with how to improve your website? You know you want to flesh it out and make it more interesting but you’re not sure what to do? Here are some tips to help you. Content Quality content is absolutely crucial to the success of your website. Think about each page of your site … Read more
As a business, we know our weakness is marketing ourselves. We are looking to grow our company (and effective marketing will be key to this!), so we decided to contact the Growth Hub for some free business advice. Contacting them is one of the best things we have done so far. Not only was their … Read more
We’re on the fence about website management. On one hand, we’re all about empowering people to own their site and manage it themselves. On the other hand, some people are just not inclined to tackle something that is so far out of their field and comfort zone, which is completely understandable (and common!). Here are … Read more