Did you have an imaginary friend when you were little? Do you love creating characters in your head and populating their lives with fun personality quirks and backstories? If so, you have a great career ahead of you in persona-building. A customer persona is a profile of an ‘imaginary’ (but typical) customer that helps businesses … Read more
We’ve said it before and we’ll say it again: backups aren’t optional, they’re essential. But we know that nobody wants to spend their precious time manually downloading backups every week like it’s 2009. That’s where automated WordPress backups come in. Whether you’re running an online shop, a blog, or the digital hub of your empire, … Read more
Welcome back to our Jargon Buster series – the place where we untangle all the confusing digital lingo and explain it in plain English. If you’ve been following along, you’ll have already seen us tackle WordPress themes, plugins and widgets, dig into HTML, CSS, and shine a light on SEO, as well as domains, hosting … Read more
We’re lucky to have a brilliant network of preferred partners – experts we trust to deliver top-notch services that complement what we do. When it comes to email marketing and SEO, Jo from The Digital Marketing Fairy is our go-to. Jo runs a digital marketing consultancy tailored for small businesses, helping them boost their online … Read more
Sadly, we’re coming across this with increasing frequency – many people seem to think that once a website is built, fixed, or launched, it’ll magically start pulling in loads of traffic and sales. Like somehow, the minute it’s live, your work is done, and you can sit back, relax, and watch the magic happen. But … Read more
We’ve said it before: your website is like a digital storefront. If it’s slow, unreliable, or constantly crashing, it’s much like visiting a physical store which has flickering lights and a broken front door. It’s not exactly going to encourage you to part with your hard-earned money. If your WordPress site isn’t performing like it … Read more
We’ve written in the past about how to get a free website. It’s been nearly three years since we wrote that article, so we figured it’s well and truly time for a re-visit. So, if you need to know how to get a free website in 2025, then this is the blog for you! If … Read more
Forget Charles, content is king. If you want to get ahead on the internet, you need good content. ‘Content’ basically refers to anything postable. Blogs are ‘content’, as are graphics, videos, podcasts, articles, social media statuses etc etc etc. But it’s more than that. Content is how you show your audience who you are and … Read more
Let’s be honest: keeping a website updated can feel like a chore (one of the reasons a bunch of you pay us to make it our problem, rather than yours!). But how do you know when it’s time to bite the bullet and start over, instead of a quick refresh? If you’re wondering when to … Read more
With mobile users now making up a major slice of internet traffic, understanding how to design for mobile-first isn’t just a nice-to-have – it’s essential. If you’re not sure why, you need to read our previous blog post on why mobile-first design matters. But what does it mean, and how can you apply it to … Read more