What is ‘Meta’, actually? Everyone knows what Facebook and Instagram are – well, more or less – but chances are you’re a bit shakier on the specifics of their parent company, Meta. Many, in fact, are very mistrustful of Meta – head into any pub and ask for opinions on Meta and you’ll get either … Read more
AI is here to stay, and its influence across business is growing every day. More and more, we’re seeing business owners turn to AI tools to debug errors, suggest fixes, or even guide new features for their websites. While that might sound like a quick win, the reality is very different. In fact, some of … Read more
Did you have an imaginary friend when you were little? Do you love creating characters in your head and populating their lives with fun personality quirks and backstories? If so, you have a great career ahead of you in persona-building. A customer persona is a profile of an ‘imaginary’ (but typical) customer that helps businesses … Read more
We’ve said it before and we’ll say it again: backups aren’t optional, they’re essential. But we know that nobody wants to spend their precious time manually downloading backups every week like it’s 2009. That’s where automated WordPress backups come in. Whether you’re running an online shop, a blog, or the digital hub of your empire, … Read more
Welcome back to our Jargon Buster series – the place where we untangle all the confusing digital lingo and explain it in plain English. If you’ve been following along, you’ll have already seen us tackle WordPress themes, plugins and widgets, dig into HTML, CSS, and shine a light on SEO, as well as domains, hosting … Read more
When it comes to websites, the word cache gets thrown around quite a lot. But what actually is a cache? And why do people keep talking about it when it comes to speeding up your site? At its core, a cache is just a way of storing information so it’s quicker to load the next … Read more
Sadly, we’re coming across this with increasing frequency – many people seem to think that once a website is built, fixed, or launched, it’ll magically start pulling in loads of traffic and sales. Like somehow, the minute it’s live, your work is done, and you can sit back, relax, and watch the magic happen. But … Read more
Picking a web host can be a bit like dating. Some hosts will promise you the world, whisper sweet nothings about “99.9999999% uptime,”* and dazzle you with rock-bottom prices. But behind the scenes some of them can be a total security nightmare, leaving you vulnerable to cyber attacks, data breaches, and slow-loading websites that make … Read more
WTF is an MVP? An MVP (Minimum Viable Product) is basically a stripped-back version of your product or service – just enough to get it out there and into the hands of early customers. The idea is to launch quickly, keep costs low, and get real feedback to see if you’re onto something before going … Read more
We’ve said it before: your website is like a digital storefront. If it’s slow, unreliable, or constantly crashing, it’s much like visiting a physical store which has flickering lights and a broken front door. It’s not exactly going to encourage you to part with your hard-earned money. If your WordPress site isn’t performing like it … Read more