What are backlinks?

Screenshot of analytics, which can help track backlinks

“Join our database of 30,816 businesses and build quality backlinks to your site!” We’ll bet money you’ve had one of those emails. Trying to sell you backlinks. But what is a backlink? What does it actually mean, and why does it matter?  Backlinks, also known as inbound links or incoming links, are links from other … Read more

A beginner’s guide to SEO

A guide to SEO

If you’ve ventured into the world of digital business promotion, it’s likely that you didn’t get far before hearing the term ‘SEO’. SEO stands for ‘Search Engine Optimisation’, and it’s something you need to know at least a bit about if you want your business to be visible and locatable online. The problem is that … Read more