Why mobile-first design matters: don’t let your site suck on small screens

Mobile-first design is an absolute necessity. With more than half (63%, actually) of global web traffic coming from mobile devices, you’d better believe that if your website doesn’t work properly on a phone or tablet, you’re losing visitors and, more importantly, customers. But mobile-first design isn’t just about making things look good on smaller screens; … Read more

What are backlinks?

Screenshot of analytics, which can help track backlinks

“Join our database of 30,816 businesses and build quality backlinks to your site!” We’ll bet money you’ve had one of those emails. Trying to sell you backlinks. But what is a backlink? What does it actually mean, and why does it matter?  Backlinks, also known as inbound links or incoming links, are links from other … Read more

A beginner’s guide to SEO

A guide to SEO

If you’ve ventured into the world of digital business promotion, it’s likely that you didn’t get far before hearing the term ‘SEO’. SEO stands for ‘Search Engine Optimisation’, and it’s something you need to know at least a bit about if you want your business to be visible and locatable online. The problem is that … Read more