In our last post about Facebook Ad Centre, we spoke about the Big 5 Metrics, and how you should use them. However, a quick glance at your Ad Centre dashboard is enough to tell you that Facebook is capable of tracking more than 5 metrics. A LOT more. In fact, each metric has a whole … Read more
If you’ve been following our latest blogs, you’ll know all about how to use Facebook Ad Centre (also know as Facebook Ads Manager) to craft brilliant, algorithm-friendly campaigns. Now, it’s time to press that Publish button. It’s daunting. After spending so much time and care creating your ads, sending them out into the big, wide … Read more
In our last post, we took you through everything you need to get started with Facebook ads. This week, it’s time to take a deep breath, and create your first Facebook Ad. You’re ready. You can do it. We believe in you. 1 – Open the Ad Centre This may seem obvious, but we think … Read more
Running an ad campaign on Facebook is a great idea. Facebook is massive, and all your customers are (probably) on there. You can use Facebook to make a ton of public posts, and ask your friends and customers to share them. That’s often a successful strategy for small businesses! But, if you want to really … Read more
This week we’re looking at how you can grab attention on Facebook. Facebook has billions and billions of users so, unless your customer base is ‘people who hate Facebook’, you’re pretty much guaranteed to find your customers on there. On the other hand, Facebook’s busy nature means it’s easy for your stuff to get lost … Read more
Facebook’s potential for brand-building is huge. With over 66% of the UK population regularly using Facebook, and billions of users worldwide, it’s pretty certain that everyone you want to reach is on there. Image source: That huge userbase is a double-edged sword, however. Billions of users also means a packed timeline and a lot of … Read more