From demographics to psychographics: personalisation in action, including real-life examples

Photo of a magnifying glass on a blue background, to show how personalisation in action is putting a magnifying glass on your customer base

Welcome to the second on our series on personalisation: personalisation in action. If you missed the first one, you can find it here. Here’s a quick recap of what we covered: This time, we’re going to go a bit deeper into what personalisation in action looks like.  Then, next time, when we’ve got you nice … Read more

The Secret Sauce of Personalisation

Picture of a Heinz mustard bottle to depict the secret sauce of personalisation

Good morning. Would you like some statistics with your breakfast? Of course you would. Who wouldn’t? So here you go: Can you guess the topic of our new blog series?  That’s right! It’s personalisation. When you think ‘personalisation’ you probably think of those ‘personalised’ gifts you can get. You know, mugs with your name on … Read more