We’re lucky to have a brilliant network of preferred partners – experts we trust to deliver top-notch services that complement what we do. When it comes to email marketing and SEO, Jo from The Digital Marketing Fairy is our go-to. Jo runs a digital marketing consultancy tailored for small businesses, helping them boost their online presence in a way that actually makes sense – no jargon, no overwhelm, and definitely no agency-level price tags. She cuts through the noise to offer simple, effective strategies that help your audience find you, stick around, and turn into loyal customers.
And with all that said and done, without further ado, here’s Jo’s article and her take on why email marketing is still well worth your time…
Email Isn’t Dead – It’s Evolving
There’s a bit of a myth floating around that email is “old hat” or no longer effective. But if you look beyond the hype and dig into the data, you’ll see email marketing is still absolutely bossing it.
Here’s what the numbers say:
– Email generates £36 for every £1 spent on average (Hubspot)
– 4 out of 5 marketers say they’d rather give up social media than email (Litmus)
– 39% of people check their inbox between three and five times every day (ZeroBounce)
Unlike social media, where you’re shouting into a crowded void and praying the algorithm likes you, email lands directly in someone’s inbox. It’s personal. It’s direct. And it works.
You Don’t Own Your Socials
Your Instagram followers? Not really yours. If the platform crashes, gets hacked, or decides it doesn’t like your content anymore, poof — there goes your audience.
With email, you own your list. You can back it up, move it, nurture it, segment it, and (most importantly) reach out whenever you like — no algorithm interference required.
Building your email list gives you stability. And if you’re running a business, stability is golden.
But Does It Convert?
Absolutely. Email consistently outperforms every other digital marketing channel when it comes to conversions. Higher click-through rates, more purchases, more bookings.
That’s because emails go to people who’ve already said yes. They’re warm leads, not cold strangers scrolling past at speed.
Common Myths About Email Marketing (and Why They’re Rubbish)
“People don’t read emails anymore.” – Not true. People don’t read boring emails. Make your content relevant and engaging.
“Email is just for big businesses.” – Wrong. It’s ideal for solo service providers and small businesses alike.
“I don’t have time to send emails every week.” – You don’t need to. Even a monthly update works.
Top Tips for Better Email Marketing
1. Start with a strategy.
2. Give people a reason to sign up.
3. Make it personal.
4. Stay consistent.
5. Track what’s working.
What Kind of Emails Should You Send?
– Welcome emails
– Tips & how-tos
– Behind-the-scenes
– Testimonials
– New offers
– Personal reflections
– Discounts
What to Avoid: Email Marketing Mistakes
– Writing like a robot
– Sending only sales emails
– Ignoring mobile
– Buying lists
– No call to action
Platform Showdown: Which Email Tool Is Right for You?
– MailerLite: Great value, easy automation
– ActiveCampaign: Advanced automations and CRM features, ideal for growing businesses
– Zoho Campaigns: Best with Zoho CRM
– Klaviyo: Excellent for eCommerce and Shopify users with detailed segmentation and reporting
Tip: Don’t just pick the cheapest — pick the one that fits your goals.
Final Thoughts
Email marketing isn’t going anywhere. It’s one of the smartest ways to build real relationships — and turn those into sales.
Start building your list. Nurture it. And make email your business’s secret superpower.
Still feeling a bit unsure? Or maybe this has piqued your interest and you’re ready to dive deeper into email marketing? Either way, Jo’s your person. You can find her contact details over on our Who We Are page, under “Our Network & Preferred Partners.” Don’t be shy – she’s lovely, and she really knows her stuff.