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	<title>social media &#8211; Sox Digital</title>
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		<title>LinkedIn vs Meta: How it differs and why those differences matter</title>
		<link>https://soxdigital.co.uk/linkedin-vs-meta/</link>
		
		<dc:creator><![CDATA[Sox Digital]]></dc:creator>
		<pubDate>Wed, 25 Feb 2026 10:17:00 +0000</pubDate>
				<category><![CDATA[Help & Advice]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<guid isPermaLink="false">https://soxdigital.co.uk/?p=4742</guid>

					<description><![CDATA[If you’re used to the Meta ecosystem, LinkedIn feels a bit weird. It’s calm. Too calm. There are no arguments about dog poo, and the algorithm isn’t screaming at you to BUY A THING!  every two seconds.  All very suspicious for a social media platform, don’t you think? What is LinkedIn up to? Why isn’t ... <a title="LinkedIn vs Meta: How it differs and why those differences matter" class="read-more" href="https://soxdigital.co.uk/linkedin-vs-meta/" aria-label="Read more about LinkedIn vs Meta: How it differs and why those differences matter">Read more</a>]]></description>
		
		
		
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		<title>Understanding the Meta machine</title>
		<link>https://soxdigital.co.uk/understanding-the-meta-machine/</link>
		
		<dc:creator><![CDATA[Sox Digital]]></dc:creator>
		<pubDate>Wed, 26 Nov 2025 11:10:52 +0000</pubDate>
				<category><![CDATA[Help & Advice]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<guid isPermaLink="false">https://soxdigital.co.uk/?p=4681</guid>

					<description><![CDATA[What is ‘Meta’, actually? Everyone knows what Facebook and Instagram are &#8211; well, more or less &#8211; but chances are you’re a bit shakier on the specifics of their parent company, Meta. Many, in fact, are very mistrustful of Meta &#8211; head into any pub and ask for opinions on Meta and you’ll get either ... <a title="Understanding the Meta machine" class="read-more" href="https://soxdigital.co.uk/understanding-the-meta-machine/" aria-label="Read more about Understanding the Meta machine">Read more</a>]]></description>
		
		
		
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		<title>5 top tips to create great content in 2025</title>
		<link>https://soxdigital.co.uk/5-top-tips-to-create-great-content/</link>
		
		<dc:creator><![CDATA[Sox Digital]]></dc:creator>
		<pubDate>Wed, 22 Jan 2025 12:16:08 +0000</pubDate>
				<category><![CDATA[Help & Advice]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[free advice]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<guid isPermaLink="false">https://soxdigital.co.uk/?p=4460</guid>

					<description><![CDATA[Forget Charles, content is king. If you want to get ahead on the internet, you need good content.&#160; ‘Content’ basically refers to anything postable. Blogs are ‘content’, as are graphics, videos, podcasts, articles, social media statuses etc etc etc. But it’s more than that. Content is how you show your audience who you are and ... <a title="5 top tips to create great content in 2025" class="read-more" href="https://soxdigital.co.uk/5-top-tips-to-create-great-content/" aria-label="Read more about 5 top tips to create great content in 2025">Read more</a>]]></description>
		
		
		
			</item>
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		<title>How to use social media to drive traffic to your website</title>
		<link>https://soxdigital.co.uk/social-media-drive-traffic-to-your-website/</link>
		
		<dc:creator><![CDATA[Sox Digital]]></dc:creator>
		<pubDate>Wed, 24 Jan 2024 10:48:19 +0000</pubDate>
				<category><![CDATA[Help & Advice]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[websites]]></category>
		<guid isPermaLink="false">https://soxdigital.co.uk/?p=4058</guid>

					<description><![CDATA[Unless you’ve been living under a rock for the past ten years (we know we use that phrase a lot. We like it. Can you tell?), you’ll have noticed how social media has really taken off. It’s not just a tool to keep you connected to your old school friends, it can also be a ... <a title="How to use social media to drive traffic to your website" class="read-more" href="https://soxdigital.co.uk/social-media-drive-traffic-to-your-website/" aria-label="Read more about How to use social media to drive traffic to your website">Read more</a>]]></description>
		
		
		
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		<title>3 more tips for a great LinkedIn profile</title>
		<link>https://soxdigital.co.uk/3-more-tips-for-a-great-linkedin-profile/</link>
		
		<dc:creator><![CDATA[Sox Digital]]></dc:creator>
		<pubDate>Wed, 26 Jul 2023 10:12:24 +0000</pubDate>
				<category><![CDATA[Help & Advice]]></category>
		<category><![CDATA[free advice]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[social media]]></category>
		<guid isPermaLink="false">https://soxdigital.co.uk/?p=3542</guid>

					<description><![CDATA[Chances are if you’re reading this, you’re probably the owner of a small business. If you’re not already on LinkedIn, it’s definitely worth looking into. It’s a powerful social networking platform that’s great for building and maintaining professional relationships. Whilst it can seem impossible &#8211; because it’s pretty huge &#8211; if you break it down ... <a title="3 more tips for a great LinkedIn profile" class="read-more" href="https://soxdigital.co.uk/3-more-tips-for-a-great-linkedin-profile/" aria-label="Read more about 3 more tips for a great LinkedIn profile">Read more</a>]]></description>
		
		
		
			</item>
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		<title>Tik Tok: 6 top tips for brands starting out </title>
		<link>https://soxdigital.co.uk/tik-tok-6-tips-for-brands-starting-out/</link>
		
		<dc:creator><![CDATA[Sox Digital]]></dc:creator>
		<pubDate>Wed, 12 Oct 2022 12:55:21 +0000</pubDate>
				<category><![CDATA[Guest Articles]]></category>
		<category><![CDATA[Help & Advice]]></category>
		<category><![CDATA[free advice]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<guid isPermaLink="false">https://soxdigital.co.uk/?p=2530</guid>

					<description><![CDATA[We don’t know anything about Tik Tok at Sox, but we know it&#8217;s only getting more popular. So we’ve asked Rob from RMK Marketing to share his top 6 tips for getting started on this hugely growing platform, if you&#8217;re thinking of exploring Tik Tok this is the post for you!  For many years, the ... <a title="Tik Tok: 6 top tips for brands starting out " class="read-more" href="https://soxdigital.co.uk/tik-tok-6-tips-for-brands-starting-out/" aria-label="Read more about Tik Tok: 6 top tips for brands starting out ">Read more</a>]]></description>
		
		
		
			</item>
		<item>
		<title>Getting started online &#8211; our advice</title>
		<link>https://soxdigital.co.uk/getting-started-online-our-advice/</link>
		
		<dc:creator><![CDATA[Sox Digital]]></dc:creator>
		<pubDate>Wed, 21 Sep 2022 12:08:34 +0000</pubDate>
				<category><![CDATA[Help & Advice]]></category>
		<category><![CDATA[business advice]]></category>
		<category><![CDATA[free advice]]></category>
		<category><![CDATA[help]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[websites]]></category>
		<guid isPermaLink="false">https://soxdigital.co.uk/?p=2504</guid>

					<description><![CDATA[So you’ve got your business idea, maybe you’ve even set up a limited company, and you’ve started getting some clients in. Now you need to sort out your website and your online presence &#8211; but where do you start? This week, we’ve put together our top tips for getting started online. A website is just ... <a title="Getting started online &#8211; our advice" class="read-more" href="https://soxdigital.co.uk/getting-started-online-our-advice/" aria-label="Read more about Getting started online &#8211; our advice">Read more</a>]]></description>
		
		
		
			</item>
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		<title>Marketing your brand with A/B testing</title>
		<link>https://soxdigital.co.uk/marketing-your-brand-with-ab-testing/</link>
		
		<dc:creator><![CDATA[Sox Digital]]></dc:creator>
		<pubDate>Wed, 08 Jun 2022 13:05:19 +0000</pubDate>
				<category><![CDATA[Help & Advice]]></category>
		<category><![CDATA[free advice]]></category>
		<category><![CDATA[help]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<guid isPermaLink="false">https://soxdigital.co.uk/?p=2331</guid>

					<description><![CDATA[Marketing your brand is not an exact science. Even if you’re the best strategist in the world with a ton of experience under your belt, your best stuff will still take a lot of trial and error to get right. That’s why good marketers build trial and error into their strategies, in the form of ... <a title="Marketing your brand with A/B testing" class="read-more" href="https://soxdigital.co.uk/marketing-your-brand-with-ab-testing/" aria-label="Read more about Marketing your brand with A/B testing">Read more</a>]]></description>
		
		
		
			</item>
		<item>
		<title>Facebook Ad Analytics &#8211; Lesser known ad metrics (and how you can use them to your advantage)</title>
		<link>https://soxdigital.co.uk/facebook-ad-analytics/</link>
		
		<dc:creator><![CDATA[Sox Digital]]></dc:creator>
		<pubDate>Wed, 18 May 2022 11:01:17 +0000</pubDate>
				<category><![CDATA[Help & Advice]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[help]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<guid isPermaLink="false">https://soxdigital.co.uk/?p=2294</guid>

					<description><![CDATA[In our last post about Facebook Ad Centre, we spoke about the Big 5 Metrics, and how you should use them. However, a quick glance at your Ad Centre dashboard is enough to tell you that Facebook is capable of tracking more than 5 metrics. A LOT more. In fact, each metric has a whole ... <a title="Facebook Ad Analytics &#8211; Lesser known ad metrics (and how you can use them to your advantage)" class="read-more" href="https://soxdigital.co.uk/facebook-ad-analytics/" aria-label="Read more about Facebook Ad Analytics &#8211; Lesser known ad metrics (and how you can use them to your advantage)">Read more</a>]]></description>
		
		
		
			</item>
		<item>
		<title>How to create a content strategy: the basics</title>
		<link>https://soxdigital.co.uk/how-to-create-a-content-strategy-the-basics/</link>
		
		<dc:creator><![CDATA[Sox Digital]]></dc:creator>
		<pubDate>Wed, 27 Apr 2022 13:29:52 +0000</pubDate>
				<category><![CDATA[Help & Advice]]></category>
		<category><![CDATA[help]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<guid isPermaLink="false">https://soxdigital.co.uk/?p=2133</guid>

					<description><![CDATA[Recently, we’ve been talking a lot about content &#8211; why to create it, how to create it, and how to promote it on social media. What we haven’t spoken about is the bigger picture. We haven’t told you how to create a content strategy. ‘Strategy’ isn’t the most exciting word in the dictionary, but it’s ... <a title="How to create a content strategy: the basics" class="read-more" href="https://soxdigital.co.uk/how-to-create-a-content-strategy-the-basics/" aria-label="Read more about How to create a content strategy: the basics">Read more</a>]]></description>
		
		
		
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