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		<title>Understanding the Meta machine</title>
		<link>https://soxdigital.co.uk/understanding-the-meta-machine/</link>
		
		<dc:creator><![CDATA[Sox Digital]]></dc:creator>
		<pubDate>Wed, 26 Nov 2025 11:10:52 +0000</pubDate>
				<category><![CDATA[Help & Advice]]></category>
		<category><![CDATA[facebook]]></category>
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					<description><![CDATA[What is ‘Meta’, actually? Everyone knows what Facebook and Instagram are &#8211; well, more or less &#8211; but chances are you’re a bit shakier on the specifics of their parent company, Meta. Many, in fact, are very mistrustful of Meta &#8211; head into any pub and ask for opinions on Meta and you’ll get either ... <a title="Understanding the Meta machine" class="read-more" href="https://soxdigital.co.uk/understanding-the-meta-machine/" aria-label="Read more about Understanding the Meta machine">Read more</a>]]></description>
		
		
		
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		<title>Facebook Ad Analytics &#8211; Lesser known ad metrics (and how you can use them to your advantage)</title>
		<link>https://soxdigital.co.uk/facebook-ad-analytics/</link>
		
		<dc:creator><![CDATA[Sox Digital]]></dc:creator>
		<pubDate>Wed, 18 May 2022 11:01:17 +0000</pubDate>
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		<category><![CDATA[facebook]]></category>
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					<description><![CDATA[In our last post about Facebook Ad Centre, we spoke about the Big 5 Metrics, and how you should use them. However, a quick glance at your Ad Centre dashboard is enough to tell you that Facebook is capable of tracking more than 5 metrics. A LOT more. In fact, each metric has a whole ... <a title="Facebook Ad Analytics &#8211; Lesser known ad metrics (and how you can use them to your advantage)" class="read-more" href="https://soxdigital.co.uk/facebook-ad-analytics/" aria-label="Read more about Facebook Ad Analytics &#8211; Lesser known ad metrics (and how you can use them to your advantage)">Read more</a>]]></description>
		
		
		
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		<title>Understanding the Facebook Ad Centre</title>
		<link>https://soxdigital.co.uk/understanding-the-facebook-ad-centre/</link>
		
		<dc:creator><![CDATA[Sox Digital]]></dc:creator>
		<pubDate>Wed, 30 Mar 2022 13:20:13 +0000</pubDate>
				<category><![CDATA[Help & Advice]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[marketing]]></category>
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		<guid isPermaLink="false">https://soxdigital.co.uk/?p=2062</guid>

					<description><![CDATA[If you’ve been following our latest blogs, you’ll know all about how to use Facebook Ad Centre (also know as Facebook Ads Manager) to craft brilliant, algorithm-friendly campaigns.&#160; Now, it’s time to press that Publish button.&#160; It’s daunting. After spending so much time and care creating your ads, sending them out into the big, wide ... <a title="Understanding the Facebook Ad Centre" class="read-more" href="https://soxdigital.co.uk/understanding-the-facebook-ad-centre/" aria-label="Read more about Understanding the Facebook Ad Centre">Read more</a>]]></description>
		
		
		
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		<title>How to create a Facebook ad</title>
		<link>https://soxdigital.co.uk/how-to-create-a-facebook-ad/</link>
		
		<dc:creator><![CDATA[Sox Digital]]></dc:creator>
		<pubDate>Wed, 16 Mar 2022 11:18:56 +0000</pubDate>
				<category><![CDATA[Help & Advice]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[free advice]]></category>
		<category><![CDATA[marketing]]></category>
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		<guid isPermaLink="false">https://soxdigital.co.uk/?p=1987</guid>

					<description><![CDATA[In our last post, we took you through everything you need to get started with Facebook ads. This week, it’s time to take a deep breath, and create your first Facebook Ad. You’re ready. You can do it. We believe in you. 1 &#8211; Open the Ad Centre This may seem obvious, but we think ... <a title="How to create a Facebook ad" class="read-more" href="https://soxdigital.co.uk/how-to-create-a-facebook-ad/" aria-label="Read more about How to create a Facebook ad">Read more</a>]]></description>
		
		
		
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		<title>Getting started with Facebook ads</title>
		<link>https://soxdigital.co.uk/getting-started-with-facebook-ads/</link>
		
		<dc:creator><![CDATA[Sox Digital]]></dc:creator>
		<pubDate>Wed, 09 Mar 2022 11:40:51 +0000</pubDate>
				<category><![CDATA[Help & Advice]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<guid isPermaLink="false">https://soxdigital.co.uk/?p=1976</guid>

					<description><![CDATA[Running an ad campaign on Facebook is a great idea. Facebook is massive, and all your customers are (probably) on there. You can use Facebook to make a ton of public posts, and ask your friends and customers to share them. That’s often a successful strategy for small businesses! But, if you want to really ... <a title="Getting started with Facebook ads" class="read-more" href="https://soxdigital.co.uk/getting-started-with-facebook-ads/" aria-label="Read more about Getting started with Facebook ads">Read more</a>]]></description>
		
		
		
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		<title>How to grab attention on Facebook</title>
		<link>https://soxdigital.co.uk/how-to-grab-attention-on-facebook/</link>
		
		<dc:creator><![CDATA[Sox Digital]]></dc:creator>
		<pubDate>Wed, 02 Feb 2022 13:57:10 +0000</pubDate>
				<category><![CDATA[Help & Advice]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[free advice]]></category>
		<category><![CDATA[social media]]></category>
		<guid isPermaLink="false">https://soxdigital.co.uk/?p=1866</guid>

					<description><![CDATA[This week we&#8217;re looking at how you can grab attention on Facebook. Facebook has billions and billions of users so, unless your customer base is ‘people who hate Facebook’, you’re pretty much guaranteed to find your customers on there. On the other hand, Facebook’s busy nature means it’s easy for your stuff to get lost ... <a title="How to grab attention on Facebook" class="read-more" href="https://soxdigital.co.uk/how-to-grab-attention-on-facebook/" aria-label="Read more about How to grab attention on Facebook">Read more</a>]]></description>
		
		
		
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		<title>Build your brand on Facebook &#8211; the basics</title>
		<link>https://soxdigital.co.uk/build-your-brand-on-facebook-the-basics/</link>
		
		<dc:creator><![CDATA[Sox Digital]]></dc:creator>
		<pubDate>Wed, 19 Jan 2022 11:13:11 +0000</pubDate>
				<category><![CDATA[Help & Advice]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[free advice]]></category>
		<category><![CDATA[marketing]]></category>
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		<guid isPermaLink="false">https://soxdigital.co.uk/?p=1719</guid>

					<description><![CDATA[Facebook’s potential for brand-building is huge. With over 66% of the UK population regularly using Facebook, and billions of users worldwide, it’s pretty certain that everyone you want to reach is on there. Image source: That huge userbase is a double-edged sword, however. Billions of users also means a packed timeline and a lot of ... <a title="Build your brand on Facebook &#8211; the basics" class="read-more" href="https://soxdigital.co.uk/build-your-brand-on-facebook-the-basics/" aria-label="Read more about Build your brand on Facebook &#8211; the basics">Read more</a>]]></description>
		
		
		
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