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	<title>copywriting &#8211; Sox Digital</title>
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		<title>How to craft and target content</title>
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		<pubDate>Wed, 29 Apr 2026 11:54:21 +0000</pubDate>
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					<description><![CDATA[Content creation can be a slog &#8211; especially when you’re not a writer or a social media pro. You presumably got into your business to do a particular kind of work, so it’s easy to get resentful when you have to push that work aside in order to ‘build your brand’ through content creation and ... <a title="How to craft and target content" class="read-more" href="https://soxdigital.co.uk/how-to-craft-and-target-content/" aria-label="Read more about How to craft and target content">Read more</a>]]></description>
		
		
		
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		<title>5 top tips to create great content in 2025</title>
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		<dc:creator><![CDATA[Sox Digital]]></dc:creator>
		<pubDate>Wed, 22 Jan 2025 12:16:08 +0000</pubDate>
				<category><![CDATA[Help & Advice]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[copywriting]]></category>
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					<description><![CDATA[Forget Charles, content is king. If you want to get ahead on the internet, you need good content.&#160; ‘Content’ basically refers to anything postable. Blogs are ‘content’, as are graphics, videos, podcasts, articles, social media statuses etc etc etc. But it’s more than that. Content is how you show your audience who you are and ... <a title="5 top tips to create great content in 2025" class="read-more" href="https://soxdigital.co.uk/5-top-tips-to-create-great-content/" aria-label="Read more about 5 top tips to create great content in 2025">Read more</a>]]></description>
		
		
		
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		<title>AI writing: a writer’s perspective</title>
		<link>https://soxdigital.co.uk/ai-writing-a-writers-perspective/</link>
		
		<dc:creator><![CDATA[Sox Digital]]></dc:creator>
		<pubDate>Wed, 14 Jun 2023 12:39:11 +0000</pubDate>
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					<description><![CDATA[By Heather Sheppard. Let’s start with an introduction. Hi! I’m Heather (no, not the Sox Heather. Another Heather. I swear it’s a coincidence &#8211; Sox doesn’t force its freelancers to take the name ‘Heather’. This company isn’t like a 2023 Wezzcountry version of ‘The Heathers’. I promise).  I’ve been working as a freelance writer for ... <a title="AI writing: a writer’s perspective" class="read-more" href="https://soxdigital.co.uk/ai-writing-a-writers-perspective/" aria-label="Read more about AI writing: a writer’s perspective">Read more</a>]]></description>
		
		
		
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		<title>ChatGPT, AI, and art: the big debate</title>
		<link>https://soxdigital.co.uk/the-chatgpt-debate/</link>
		
		<dc:creator><![CDATA[Sox Digital]]></dc:creator>
		<pubDate>Wed, 24 May 2023 11:46:52 +0000</pubDate>
				<category><![CDATA[Reflections]]></category>
		<category><![CDATA[ai]]></category>
		<category><![CDATA[copywriting]]></category>
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					<description><![CDATA[By Heather Sheppard. As we write this, the Screenwriter’s Guild of America is on strike. The writers of all your favourite shows have downed pencils and taken up placards, refusing to write another word until studios and networks heed their demands. They want several things, not least of which is fair recognition and pay for ... <a title="ChatGPT, AI, and art: the big debate" class="read-more" href="https://soxdigital.co.uk/the-chatgpt-debate/" aria-label="Read more about ChatGPT, AI, and art: the big debate">Read more</a>]]></description>
		
		
		
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