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	<title>personalisation &#8211; Sox Digital</title>
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		<title>Personalisation and data gathering</title>
		<link>https://soxdigital.co.uk/personalisation-and-data-gathering/</link>
		
		<dc:creator><![CDATA[Sox Digital]]></dc:creator>
		<pubDate>Wed, 03 Jul 2024 10:39:30 +0000</pubDate>
				<category><![CDATA[Help & Advice]]></category>
		<category><![CDATA[free advice]]></category>
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					<description><![CDATA[For the final part in our series on personalisation, it’s time (*deep breath*) to talk about data gathering. To recap, in our first blog we spoke about what personalisation was and why it’s needed. In our second blog, we looked at how personalisation works. Now it’s time to get down to the driving force behind ... <a title="Personalisation and data gathering" class="read-more" href="https://soxdigital.co.uk/personalisation-and-data-gathering/" aria-label="Read more about Personalisation and data gathering">Read more</a>]]></description>
		
		
		
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		<title>From demographics to psychographics: personalisation in action, including real-life examples</title>
		<link>https://soxdigital.co.uk/personalisation-in-action/</link>
		
		<dc:creator><![CDATA[Sox Digital]]></dc:creator>
		<pubDate>Wed, 19 Jun 2024 10:38:56 +0000</pubDate>
				<category><![CDATA[Help & Advice]]></category>
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		<category><![CDATA[personalisation]]></category>
		<guid isPermaLink="false">https://soxdigital.co.uk/?p=4272</guid>

					<description><![CDATA[Welcome to the second on our series on personalisation: personalisation in action. If you missed the first one, you can find it here. Here’s a quick recap of what we covered: This time, we’re going to go a bit deeper into what personalisation in action looks like.  Then, next time, when we’ve got you nice ... <a title="From demographics to psychographics: personalisation in action, including real-life examples" class="read-more" href="https://soxdigital.co.uk/personalisation-in-action/" aria-label="Read more about From demographics to psychographics: personalisation in action, including real-life examples">Read more</a>]]></description>
		
		
		
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		<title>The secret sauce of personalisation</title>
		<link>https://soxdigital.co.uk/the-secret-sauce-of-personalisation/</link>
		
		<dc:creator><![CDATA[Sox Digital]]></dc:creator>
		<pubDate>Wed, 05 Jun 2024 10:41:38 +0000</pubDate>
				<category><![CDATA[Help & Advice]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[personalisation]]></category>
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					<description><![CDATA[Good morning. Would you like some statistics with your breakfast? Of course you would. Who wouldn’t? So here you go: Can you guess the topic of our new blog series?&#160; That’s right! It’s personalisation. When you think ‘personalisation’ you probably think of those ‘personalised’ gifts you can get. You know, mugs with your name on ... <a title="The secret sauce of personalisation" class="read-more" href="https://soxdigital.co.uk/the-secret-sauce-of-personalisation/" aria-label="Read more about The secret sauce of personalisation">Read more</a>]]></description>
		
		
		
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