<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>marketing &#8211; Sox Digital</title>
	<atom:link href="https://soxdigital.co.uk/tag/marketing/feed/" rel="self" type="application/rss+xml" />
	<link>https://soxdigital.co.uk</link>
	<description>Websites, ecommerce and cloud software for small businesses</description>
	<lastBuildDate>Wed, 29 Apr 2026 11:54:22 +0000</lastBuildDate>
	<language>en-GB</language>
	<sy:updatePeriod>
	hourly	</sy:updatePeriod>
	<sy:updateFrequency>
	1	</sy:updateFrequency>
	<generator>https://wordpress.org/?v=6.9.4</generator>

<image>
	<url>https://soxdigital.co.uk/wp-content/uploads/2020/08/cropped-sockblk-32x32.png</url>
	<title>marketing &#8211; Sox Digital</title>
	<link>https://soxdigital.co.uk</link>
	<width>32</width>
	<height>32</height>
</image> 
	<item>
		<title>How to craft and target content</title>
		<link>https://soxdigital.co.uk/how-to-craft-and-target-content/</link>
		
		<dc:creator><![CDATA[Sox Digital]]></dc:creator>
		<pubDate>Wed, 29 Apr 2026 11:54:21 +0000</pubDate>
				<category><![CDATA[Help & Advice]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[free advice]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<guid isPermaLink="false">https://soxdigital.co.uk/?p=4755</guid>

					<description><![CDATA[Content creation can be a slog &#8211; especially when you’re not a writer or a social media pro. You presumably got into your business to do a particular kind of work, so it’s easy to get resentful when you have to push that work aside in order to ‘build your brand’ through content creation and ... <a title="How to craft and target content" class="read-more" href="https://soxdigital.co.uk/how-to-craft-and-target-content/" aria-label="Read more about How to craft and target content">Read more</a>]]></description>
		
		
		
			</item>
		<item>
		<title>LinkedIn vs Meta: How it differs and why those differences matter</title>
		<link>https://soxdigital.co.uk/linkedin-vs-meta/</link>
		
		<dc:creator><![CDATA[Sox Digital]]></dc:creator>
		<pubDate>Wed, 25 Feb 2026 10:17:00 +0000</pubDate>
				<category><![CDATA[Help & Advice]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<guid isPermaLink="false">https://soxdigital.co.uk/?p=4742</guid>

					<description><![CDATA[If you’re used to the Meta ecosystem, LinkedIn feels a bit weird. It’s calm. Too calm. There are no arguments about dog poo, and the algorithm isn’t screaming at you to BUY A THING!  every two seconds.  All very suspicious for a social media platform, don’t you think? What is LinkedIn up to? Why isn’t ... <a title="LinkedIn vs Meta: How it differs and why those differences matter" class="read-more" href="https://soxdigital.co.uk/linkedin-vs-meta/" aria-label="Read more about LinkedIn vs Meta: How it differs and why those differences matter">Read more</a>]]></description>
		
		
		
			</item>
		<item>
		<title>Understanding the Meta machine</title>
		<link>https://soxdigital.co.uk/understanding-the-meta-machine/</link>
		
		<dc:creator><![CDATA[Sox Digital]]></dc:creator>
		<pubDate>Wed, 26 Nov 2025 11:10:52 +0000</pubDate>
				<category><![CDATA[Help & Advice]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<guid isPermaLink="false">https://soxdigital.co.uk/?p=4681</guid>

					<description><![CDATA[What is ‘Meta’, actually? Everyone knows what Facebook and Instagram are &#8211; well, more or less &#8211; but chances are you’re a bit shakier on the specifics of their parent company, Meta. Many, in fact, are very mistrustful of Meta &#8211; head into any pub and ask for opinions on Meta and you’ll get either ... <a title="Understanding the Meta machine" class="read-more" href="https://soxdigital.co.uk/understanding-the-meta-machine/" aria-label="Read more about Understanding the Meta machine">Read more</a>]]></description>
		
		
		
			</item>
		<item>
		<title>Customer personas: How imaginary people help with real-world marketing</title>
		<link>https://soxdigital.co.uk/customer-personas-imaginary-people-help-marketing/</link>
		
		<dc:creator><![CDATA[Sox Digital]]></dc:creator>
		<pubDate>Wed, 13 Aug 2025 14:59:52 +0000</pubDate>
				<category><![CDATA[Help & Advice]]></category>
		<category><![CDATA[business advice]]></category>
		<category><![CDATA[free advice]]></category>
		<category><![CDATA[marketing]]></category>
		<guid isPermaLink="false">https://soxdigital.co.uk/?p=4631</guid>

					<description><![CDATA[Did you have an imaginary friend when you were little? Do you love creating characters in your head and populating their lives with fun personality quirks and backstories? If so, you have a great career ahead of you in persona-building. A customer persona is a profile of an ‘imaginary’ (but typical) customer that helps businesses ... <a title="Customer personas: How imaginary people help with real-world marketing" class="read-more" href="https://soxdigital.co.uk/customer-personas-imaginary-people-help-marketing/" aria-label="Read more about Customer personas: How imaginary people help with real-world marketing">Read more</a>]]></description>
		
		
		
			</item>
		<item>
		<title>Is email marketing still worth it? Absolutely &#8211; and here&#8217;s why</title>
		<link>https://soxdigital.co.uk/is-email-marketing-still-worth-it/</link>
		
		<dc:creator><![CDATA[Sox Digital]]></dc:creator>
		<pubDate>Wed, 04 Jun 2025 09:40:19 +0000</pubDate>
				<category><![CDATA[Guest Articles]]></category>
		<category><![CDATA[free advice]]></category>
		<category><![CDATA[marketing]]></category>
		<guid isPermaLink="false">https://soxdigital.co.uk/?p=4572</guid>

					<description><![CDATA[We’re lucky to have a brilliant network of preferred partners &#8211; experts we trust to deliver top-notch services that complement what we do. When it comes to email marketing and SEO, Jo from The Digital Marketing Fairy is our go-to. Jo runs a digital marketing consultancy tailored for small businesses, helping them boost their online ... <a title="Is email marketing still worth it? Absolutely &#8211; and here&#8217;s why" class="read-more" href="https://soxdigital.co.uk/is-email-marketing-still-worth-it/" aria-label="Read more about Is email marketing still worth it? Absolutely &#8211; and here&#8217;s why">Read more</a>]]></description>
		
		
		
			</item>
		<item>
		<title>Your website isn&#8217;t a self-driving car</title>
		<link>https://soxdigital.co.uk/your-website-isnt-a-self-driving-car/</link>
		
		<dc:creator><![CDATA[Sox Digital]]></dc:creator>
		<pubDate>Wed, 30 Apr 2025 09:38:40 +0000</pubDate>
				<category><![CDATA[Help & Advice]]></category>
		<category><![CDATA[business advice]]></category>
		<category><![CDATA[free advice]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[websites]]></category>
		<guid isPermaLink="false">https://soxdigital.co.uk/?p=4544</guid>

					<description><![CDATA[Sadly, we’re coming across this with increasing frequency – many people seem to think that once a website is built, fixed, or launched, it’ll magically start pulling in loads of traffic and sales. Like somehow, the minute it’s live, your work is done, and you can sit back, relax, and watch the magic happen. But ... <a title="Your website isn&#8217;t a self-driving car" class="read-more" href="https://soxdigital.co.uk/your-website-isnt-a-self-driving-car/" aria-label="Read more about Your website isn&#8217;t a self-driving car">Read more</a>]]></description>
		
		
		
			</item>
		<item>
		<title>Website MVPs, what are they and why do I want one?</title>
		<link>https://soxdigital.co.uk/website-mvps/</link>
		
		<dc:creator><![CDATA[Sox Digital]]></dc:creator>
		<pubDate>Wed, 05 Mar 2025 11:02:12 +0000</pubDate>
				<category><![CDATA[Help & Advice]]></category>
		<category><![CDATA[business advice]]></category>
		<category><![CDATA[help]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[process]]></category>
		<category><![CDATA[websites]]></category>
		<guid isPermaLink="false">https://soxdigital.co.uk/?p=4500</guid>

					<description><![CDATA[WTF is an MVP? An MVP (Minimum Viable Product) is basically a stripped-back version of your product or service &#8211; just enough to get it out there and into the hands of early customers. The idea is to launch quickly, keep costs low, and get real feedback to see if you&#8217;re onto something before going ... <a title="Website MVPs, what are they and why do I want one?" class="read-more" href="https://soxdigital.co.uk/website-mvps/" aria-label="Read more about Website MVPs, what are they and why do I want one?">Read more</a>]]></description>
		
		
		
			</item>
		<item>
		<title>How to get a free website in 2025</title>
		<link>https://soxdigital.co.uk/how-to-get-a-free-website-in-2025/</link>
		
		<dc:creator><![CDATA[Sox Digital]]></dc:creator>
		<pubDate>Wed, 05 Feb 2025 11:34:53 +0000</pubDate>
				<category><![CDATA[Help & Advice]]></category>
		<category><![CDATA[business advice]]></category>
		<category><![CDATA[free advice]]></category>
		<category><![CDATA[help]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[websites]]></category>
		<category><![CDATA[WordPress]]></category>
		<guid isPermaLink="false">https://soxdigital.co.uk/?p=4467</guid>

					<description><![CDATA[We’ve written in the past about how to get a free website. It’s been nearly three years since we wrote that article, so we figured it’s well and truly time for a re-visit. So, if you need to know how to get a free website in 2025, then this is the blog for you! If ... <a title="How to get a free website in 2025" class="read-more" href="https://soxdigital.co.uk/how-to-get-a-free-website-in-2025/" aria-label="Read more about How to get a free website in 2025">Read more</a>]]></description>
		
		
		
			</item>
		<item>
		<title>5 top tips to create great content in 2025</title>
		<link>https://soxdigital.co.uk/5-top-tips-to-create-great-content/</link>
		
		<dc:creator><![CDATA[Sox Digital]]></dc:creator>
		<pubDate>Wed, 22 Jan 2025 12:16:08 +0000</pubDate>
				<category><![CDATA[Help & Advice]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[free advice]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<guid isPermaLink="false">https://soxdigital.co.uk/?p=4460</guid>

					<description><![CDATA[Forget Charles, content is king. If you want to get ahead on the internet, you need good content.&#160; ‘Content’ basically refers to anything postable. Blogs are ‘content’, as are graphics, videos, podcasts, articles, social media statuses etc etc etc. But it’s more than that. Content is how you show your audience who you are and ... <a title="5 top tips to create great content in 2025" class="read-more" href="https://soxdigital.co.uk/5-top-tips-to-create-great-content/" aria-label="Read more about 5 top tips to create great content in 2025">Read more</a>]]></description>
		
		
		
			</item>
		<item>
		<title>5 Content creation mistakes to avoid in 2025</title>
		<link>https://soxdigital.co.uk/5-content-creation-mistakes-to-avoid-in-2025/</link>
		
		<dc:creator><![CDATA[Sox Digital]]></dc:creator>
		<pubDate>Wed, 08 Jan 2025 11:24:45 +0000</pubDate>
				<category><![CDATA[Help & Advice]]></category>
		<category><![CDATA[marketing]]></category>
		<guid isPermaLink="false">https://soxdigital.co.uk/?p=4424</guid>

					<description><![CDATA[Happy New Year! Yay, New Year New Me! Hope, Light, and Positivity! Now is the time for change! Yaaaaaaaay! Or not.&#160; Let’s be honest: actual change doesn’t come without facing some tough home truths. Before you can become a ‘new you’, you need to take a long, hard, and analytical look at the ‘old you’. ... <a title="5 Content creation mistakes to avoid in 2025" class="read-more" href="https://soxdigital.co.uk/5-content-creation-mistakes-to-avoid-in-2025/" aria-label="Read more about 5 Content creation mistakes to avoid in 2025">Read more</a>]]></description>
		
		
		
			</item>
	</channel>
</rss>
